Archive for May 2017

Pronounceology Interview

Hey guys! Adam Verner, a very fine audiobook narrator and a fellow Faffer has come up with a great tool for narrators called Pronounceology. As soon as I saw him post about it, I knew I had to get the lowdown on such a great idea and how he came up with it! Here’s all the details about this site, which will make your future research way easier!
1. Pronounceology! What is it? (And where did you come up with the name?)
In a nutshell, Pronounceology is a tool that hooks into the backend of major online dictionaries and pronunciation resources like Merriam Webster, Oxford, and ForVO to provide bulk pronunciations and definitions.  It also acts as a kind of “home base” for research on the web, allowing you to save reports or words you’re looking into, the source URL for pronunciation, phonetic spellings, and any research notes.  I’m hoping it will be kind of like a Swiss Army Knife for research, with as many import and export options as possible.  Right now you can import a spreadsheet or CSV with page numbers, simply paste in a list of words, or import notes from iAnnotate (it’ll pull out just your highlighted terms).  Other PDF sources can be supported in the future if they’re popular enough or in demand.  Other dictionaries can be added down the line, as long as they have an API (Application Program Interface), which is a way for programs to access databases.  Those will form the core functionality of the tool, since that’s the way to search for a whole list of terms at one time.  There are also prebuilt search links for you to go find an obscure pronunciation.  For example, a lot of proper names and places aren’t in standard dictionary databases, so I’ve included links to a search in or YouTube interviews.  If you’re looking for how to pronounce Richard Cytowic’s last name, for example, clicking a link will take you to a YouTube search for “Richard Cytowic interview.”
The other cool component will be exporting just the phonetics you need back to you source PDF or manuscript.  I know all narrators work differently, and my hope is that the tool is flexible enough to cover many different types of workflows. I’ve always kept my research in a spreadsheet as it’s easy for a proof listener to follow along, but that’s meant I’ve had to cut and paste by hand every set of phonetics back into the appropriate page of the PDF for seamless narrating. Pronounceology will do that for me, though I may want or need to go back through the script to adjust the placing of the text.
As far as the name goes, “ology” means “the study of,” and I often find narrating challenging titles is almost like a study of pronunciation.  Other times, it’s like a Sherlock Holmesian tracking down of elusive vocabulary!
2. Where did you get the idea to create Pronounceology
Basically, I’m a total dork.  But really, I love words, automation, and optimization.  If there’s any way for me to save keystrokes and time and get back to what my true passion is – narrating books – I go for it.  I’m always writing macros on my computer to automate invoicing or perform repetitive tasks.  I’ve longed for something like this to exist for years, and finally decided I should just build it!  There are plenty of great resources out there for pronunciation, but as far as I could tell, no tool that allows you to import in bulk, or multiple terms at a time.  For some titles I would be spending hours and hours tracking down pronunciations, and not every publisher pays you for that time or helps you with it.
3. Are you running the back end yourself? 
No, I’m working with a great developer, formerly with HP.  After interviewing many, many different freelance programmers and full development firms I finally found a great fit, someone who “gets it,” and brings his own ideas to the table.  As of now we’re running in Node.js and totally boosting the runtime environment with a flux capacitor.
4. From what you’ve posted, I see that it’s primarily intended for audiobook narrators, but have you ever thought about elearning pronunciation?
Oh yes indeed!  I’m starting with the audio book industry since that’s my full time job and the community I know the best, but this tool could be useful for literally anyone that needs pronunciations.  eLearning, other voice over, and most importantly, the ESL and language learners market are next on the list.  I’m even hoping to partner with schools or universities to provide “enterprise” accounts for any students learning English.
5. Do you have a place where people can check back or sign up for updates about the site? 
I’m so glad you asked!  Check out the teaser video on and sign up for the email list to be notified of updates.  I’ll be releasing more videos with more details in the months to come, and I hope to launch later this year.  You can also contact me at [email protected] with questions or feature requests!  In addition, I’ll be at APAC (audio book conference) in New York City this week and can do live demonstrations if anyone is interested (assuming the pesky WiFi cooperates!).

The Deets on Faff 9

Have you ever wished you could learn things that are directly applicable to your life as a pro-VO? Are you tired of the famous talking heads that although they’re awesome, don’t always have the down and dirty for the daily grind?

You need to go to Faffcon.

What is Faffcon? From the website: “FaffCon: the voiceover unconference, is a participant-driven professional development event for working voiceover industry pros. Its highly-interactive, peer-to-peer learning environment is consistently credited with helping establish VO-industry pros take their careers to the next level. Prospective participants must meet certain criteria and apply to attend. FaffCon sells out very fast, every time. To be sure to get the registration alert, please join our low-volume email list! We’ve committed to producing a total of 10 FaffCon unconferences.”

Personally, I’ve been to every Faffcon since 2, and every experience has been both valuable in a career and a personal sense. I’ve made incredible business connections and amazing friendships over the last 5 years, and I’ve written about it in my blog a lot. I strongly believe it can and will be valuable to any talent that approaches it with an open mind. There is diverse content, ranging from performance based classes, to business classes, and ‘techie’ content as well. Plus, you’re welcome to ask questions, and even lead a session yourself!

The atmosphere is as singular as any event I’ve been to in my lifetime, and one of the best benefits to the conference. People are open, eager to learn, and it’s a cardinal rule to leave egos at the door. You can come and go from sessions as you need to, so that you can maximize your learning time amongst everything there is on offer. Plus there is always time with other VO’s after hours, and plenty of meal and break opportunities to get to know people-and trust me, they are a very welcoming bunch!

Faffcon 9 is a great opportunity to jump in and join our Faff-family. There will only be 10 events total, and this event will allow first or second time Faffers to register early. The event has sold out in literal seconds, so this registration has some new rules to make life easier for everyone. You can find all the info, and join the mailing list here on the website.

Outsourcing Survey Responses

Quite a while ago, I took a survey of voice talent to ask them about outsourcing. It occurred to me that I had a lot of theories about why people did or didn’t hire out, and that it would do me a lot of good to ask, instead of just wonder! So I went to SurveyMonkey and created a free survey. (It’s a great site if you ever want to ask a whole bunch of people something.)

It’s taken me quite a while to get to my write up, but I wanted to share my experiences with you! In this post, I’m going to discuss my first couple questions and their answers.

Question 1- Are you interested in Outsourcing?

The first thing that surprised me was the sheer number of people-78% of respondents-that wanted to use outsourcing. Over the years, I’d run into enough people that told me they wanted to handle everything themselves that I expected that number to be much lower. To be sure, there were those folks, but only 8%. Another 8% said that they were not interested in outsourcing at all, and 16% said they’d have to know more about it first. (Understandable.)

Question 2-If you don’t outsource currently, what is holding you back?

A third of respondents already outsourced. 41% said money was their biggest worry-which I do understand, although I think it’s important to evaluate that question based on your future business goals. 7% said time held them back-it is hard to find the time sometimes. 19.5% told me they had a hard time letting go. Believe it or not, I do understand. When I’ve used outsourcing myself, it’s a struggle to allow someone else to handle parts of your business. Very much a trust act. 15% loved the idea of outsourcing, but they didn’t know what they needed, and the last 11% of folks said that their jobs didn’t really require it. I’ve talked to a lot of people who do mostly short form work who’ve told me that.

I loved getting in touch with my client base, and digging into how they saw me and people like me. It was an awesome eye opener to learn that there were a lot more people out there who were interested in outsourcing in the first place than I thought there were. I tried hard to give people a lot of answers to each question, so that I could pick up as many nuances as possible. I want to connect with and understand voice talent and the voice industry to the fullest extent I can, and to hopefully learn how I can better serve them along the way!


Outsourcing from the Voice Talent Perspective 3

I’ve decided this will be my last quote entry. Honestly, I could collect these endlessly, because I know that many of my friends and colleagues could speak to the value of outsourcing, and how much it has helped their careers. I hope that this, and the previous two entries, along with the quotes from organizational coaches can help you see the benefits. I’d love to hear your thoughts on this topic, and if you feel that my points are correct! Please feel free to leave me a comment, or to email me at [email protected]


There are parts of what you do that only you can do, and there are parts that it is possible for you to get help with. I see so many people who feel like they are “saving money” by doing everything themselves, but what they are really doing is stopping themselves from taking on more of what only they can do. Having outsourcing to help with editing audio and doing other tasks freed me up early on to take on a lot more work and build up a collection of royalty share titles that paid overtime while simultaneously recording per finished hour work. If I have been trying to edit everything myself then I would not have been able to do both. On its face, it seems like paying someone else is taking profit from you but that’s not true. It really allows you to maximize your profit in the long run.

-Marti Dumas

When I decided I needed to find ‘virtual help’ or to outsource, it was based on specific needs. My first realization that I needed help was when I was overwhelmed with audio editing, to the point that I couldn’t accept more jobs, essentially. I also had a really hard time doing the long form audio editing, physically. So in order to increase my business opportunities, I started working with Karen Souer to do my editing. I’ve NEVER looked back. And I’ve worked with a couple other editors over time because Karen wasn’t always available to help me, but she’s been my primary ‘go to’ editor.  It took me getting to a breaking point to realize that I needed to make the shift to working with someone. I did it in my style, with the detail and care I feel continues my brand – integrity, details, clear guidelines and expectations, and a personal touch with a bit of fun.  At this point, unless it’s an emergency, I never edit my long form audio any more. It’s not my strength and I feel liberated professionally and personally having found a partner to support that aspect of my VO work.
Additionally, I graduated to working with two more kinds of virtual assistants for similar reasons. I want to be able to generate new business and not feel bogged down by the aspects of my business that I don’t feel particularly fast at, or expert at, or which may deplete my creative energies.  So I have a person who assists me with a lot of marketing and another person with bookkeeping. I’ve found people out there that are high integrity, reasonable rates, and that I enjoy communicating with during the process. I’m not looking back!

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