Outsourcing from the Voice Talent Perspective 3
I’ve decided this will be my last quote entry. Honestly, I could collect these endlessly, because I know that many of my friends and colleagues could speak to the value of outsourcing, and how much it has helped their careers. I hope that this, and the previous two entries, along with the quotes from organizational coaches can help you see the benefits. I’d love to hear your thoughts on this topic, and if you feel that my points are correct! Please feel free to leave me a comment, or to email me at [email protected]
There are parts of what you do that only you can do, and there are parts that it is possible for you to get help with. I see so many people who feel like they are “saving money” by doing everything themselves, but what they are really doing is stopping themselves from taking on more of what only they can do. Having outsourcing to help with editing audio and doing other tasks freed me up early on to take on a lot more work and build up a collection of royalty share titles that paid overtime while simultaneously recording per finished hour work. If I have been trying to edit everything myself then I would not have been able to do both. On its face, it seems like paying someone else is taking profit from you but that’s not true. It really allows you to maximize your profit in the long run.
When I decided I needed to find ‘virtual help’ or to outsource, it was based on specific needs. My first realization that I needed help was when I was overwhelmed with audio editing, to the point that I couldn’t accept more jobs, essentially. I also had a really hard time doing the long form audio editing, physically. So in order to increase my business opportunities, I started working with Karen Souer to do my editing. I’ve NEVER looked back. And I’ve worked with a couple other editors over time because Karen wasn’t always available to help me, but she’s been my primary ‘go to’ editor. It took me getting to a breaking point to realize that I needed to make the shift to working with someone. I did it in my style, with the detail and care I feel continues my brand – integrity, details, clear guidelines and expectations, and a personal touch with a bit of fun. At this point, unless it’s an emergency, I never edit my long form audio any more. It’s not my strength and I feel liberated professionally and personally having found a partner to support that aspect of my VO work.
Additionally, I graduated to working with two more kinds of virtual assistants for similar reasons. I want to be able to generate new business and not feel bogged down by the aspects of my business that I don’t feel particularly fast at, or expert at, or which may deplete my creative energies. So I have a person who assists me with a lot of marketing and another person with bookkeeping. I’ve found people out there that are high integrity, reasonable rates, and that I enjoy communicating with during the process. I’m not looking back!