This is the third installment in my series on outsourcing. Previously I’ve covered why and who you should outsource to.
When it comes to things like editing and proofing, when you reach that very individual quantity of ‘enough’, most people want to take the work off their plate. Some people prefer to do it themselves, and others are a bit too self conscious to share their flubs with others. (I’m sure I’m not the only editor who can tell you, we’ve heard it all before. It’s okay, I promise.) And of course there’s those who do mostly or all shorter work, and so therefore choose to keep it to themselves. I’m of the opinion that if you can afford the rate, there’s very little you shouldn’t send out. In freelance, there’s always something else you can be doing to improve your business!
But there’s the clerical things, the harder-to-define things that most people would love to send out, but aren’t sure where to begin. I’ve often talked people through defining their project enough that I’m able to help them. For example, I’ve had more than one person want me to help them find ‘new clients.’ I have to ask them questions like what kind of clients? Where do you want me to look? How much are you prepared to spend? The more parameters you’re able to come up with, the quicker and better I’ll be able to help. And, the more you’ll be able to know what things will cost!
Sitting down and having a brainstorming session will help you define the kind of work that you’re looking for, and give you some ideas of what you need. If you’d like to expand your social media presence, what types of accounts do you want to focus on? Or do you need help to figure out where your posts could have the most impact? Do you want someone to write posts for you? What exactly do you want to say? (Inspirational pictures? Links to projects? Blog post ideas? A consistent message will help you achieve your goals more than a scattershot effort.)
Overall, unless there are elements you’d prefer to handle on your own, in my opinion much of the work that goes into maintaining a business like ours can be outsourced. Yes, money is always a concern, but the benefits can make up the initial ROI, and over time, the financial ROI will follow as you have more ability to record and reach out to new clients. The more you automate, the more time you have for not only the recording that makes you money, but the at-home things that can give you energy and renewal for the next session behind the mic.