Tag Archive for communication

APAC Write Up

Hey guys! So I didn’t get to make it to APAC this year unfortunately, but I thought I’d take a moment and publish the write-up I created last year when the conference was in Chicago that unfortunately never made it to the blog. Hope you enjoy!

So for those who know me, I’m sometimes called the Herald of Faffcon. But 2016 was the first year I ventured outside of my usual bailiwick and attended APAC. I do a lot of work editing audiobooks, and I knew that it would be a great opportunity to meet and connect with more people in the upper echelons of that industry. It didn’t hurt, of course that this year’s convention was in my native city, Chicago. I have plenty of friends and family there, so I was able to bundle a family visit in with my trip. My friend and narrator, Jen Reilly was kind enough to let me stay with her.

Now, for those who know Faffcon, it’s a small, and fairly intimate conference. We’re pretty casual-professional, but casual-and enjoy ourselves as well as learning and growing with one another. There is plenty to learn at APAC, but it is a far more formal and serious conference. The convention was held at the McCormick Place, an utterly enormous convention center in the city. There were a few hundred attendees, everything from publishers to narrators and audiobook bloggers. I’ll freely admit to feeling rather overwhelmed, but I’m glad that the people I do know were kind enough to introduce me around. It was very nice to meet quite a few people I only knew online face to face.

Most of the class content didn’t apply to me, but there were some interesting tidbits. Hearing from “famous people” was a very different experience. I respect the history and experience of the big name narrators and it was interesting to hear their input and more about where they all came from. Where the value really was for me though, was the hallways. Even during most sessions, there were a good number of people walking around and talking, and I was able to shake hands and have conversations with quite a few people. (I know I keep saying the very generic ‘people’, but there were so many that it’s difficult to mention specific names without leaving a lot of folks out!) When I go again, I know I’ll spend more time roaming the halls and looking for good conversation.

Visiting some of Chicago’s many fine places to eat was enjoyable, and although they were deafeningly loud, the tasty food and drinks were a great part of the visit. (Although I’m a vegetarian, I really wanted to try a Chicago style hot dog-and I’ve heard they have vegan ones! Next time for sure!) It was nice to go from the conference center environment to a more relaxed one, where people could circulate and chat.

APAC was my first ‘normal’ conference, and I’m really glad that I went. It was a whirlwind of handshakes, booze, and plenty of content, and I’m looking forward to next year, now that I know what to expect! I learned a great deal about another segment of our industry and a lot about how regular conferences operate. Major kudos to the organizers and creators of the conference, your hard work and dedication created a great experience. 

Outsourcing Survey Responses 2

In my last post, I covered the first couple responses to my outsourcing survey of last year. I decided that I wanted to get to know my customer base better, and to understand the thought process between hiring out vs not hiring out. I made a point to offer as many responses as I could think of, and was completely fascinated by what I learned.

Question 3. What kind of outsourcing would you be interested in? 

The big winner for this question was, unsurprisingly, editing. 74% of respondents picked that choice. (I did allow multiple responses, though.) Proofing was next with 53%, and mastering right behind with 45%. That trifecta makes up a lot of outsourcing work, since it is time consuming and many people like to spend that time behind the microphone! Research came in at 35%, which didn’t surprise me. I’ve done a number of those projects, and people love having some of the leg work taken out of finding new clients or more information.

23% were interested in social media content writing, and 17% in content posting, which is a task I enjoy but don’t get to do all that often. The hardest thing about posting online is finding something to say consistently, and I enjoy the challenge of coming up with language that ‘fits’ the personality of the client. 14% weren’t sure what they were looking for, but wanted to talk through ideas, and 4% wanted something not on my list.

Question 4. If you do outsource currently, where do/did you find your help?

Last but not least (other than my request for contact information for follow up) was my curiosity about where people found their help. I was raised as VO help, thanks to having a dad in the business, but I know that there are quite a lot of other ways to connect with someone to help you. 3% of respondents found their person on Upwork, or their local college respectively. 20% trained a friend or family member. (Represent!) 49% of people found their help through word of mouth, which makes a lot of sense. The community is certainly communicative! 29% connected with help on line, and 25% picked ‘other’ as far as their method of communication went.

 

I’m glad I finally got a chance to touch on this interesting survey for my blog, and I hope that you’ve enjoyed learning a little bit about the answers I got from our colleagues. I know I certainly did!

The Deets on Faff 9

Have you ever wished you could learn things that are directly applicable to your life as a pro-VO? Are you tired of the famous talking heads that although they’re awesome, don’t always have the down and dirty for the daily grind?

You need to go to Faffcon.

What is Faffcon? From the website: “FaffCon: the voiceover unconference, is a participant-driven professional development event for working voiceover industry pros. Its highly-interactive, peer-to-peer learning environment is consistently credited with helping establish VO-industry pros take their careers to the next level. Prospective participants must meet certain criteria and apply to attend. FaffCon sells out very fast, every time. To be sure to get the registration alert, please join our low-volume email list! We’ve committed to producing a total of 10 FaffCon unconferences.”

Personally, I’ve been to every Faffcon since 2, and every experience has been both valuable in a career and a personal sense. I’ve made incredible business connections and amazing friendships over the last 5 years, and I’ve written about it in my blog a lot. I strongly believe it can and will be valuable to any talent that approaches it with an open mind. There is diverse content, ranging from performance based classes, to business classes, and ‘techie’ content as well. Plus, you’re welcome to ask questions, and even lead a session yourself!

The atmosphere is as singular as any event I’ve been to in my lifetime, and one of the best benefits to the conference. People are open, eager to learn, and it’s a cardinal rule to leave egos at the door. You can come and go from sessions as you need to, so that you can maximize your learning time amongst everything there is on offer. Plus there is always time with other VO’s after hours, and plenty of meal and break opportunities to get to know people-and trust me, they are a very welcoming bunch!

Faffcon 9 is a great opportunity to jump in and join our Faff-family. There will only be 10 events total, and this event will allow first or second time Faffers to register early. The event has sold out in literal seconds, so this registration has some new rules to make life easier for everyone. You can find all the info, and join the mailing list here on the website.

Outsourcing Survey Responses

Quite a while ago, I took a survey of voice talent to ask them about outsourcing. It occurred to me that I had a lot of theories about why people did or didn’t hire out, and that it would do me a lot of good to ask, instead of just wonder! So I went to SurveyMonkey and created a free survey. (It’s a great site if you ever want to ask a whole bunch of people something.)

It’s taken me quite a while to get to my write up, but I wanted to share my experiences with you! In this post, I’m going to discuss my first couple questions and their answers.

Question 1- Are you interested in Outsourcing?

The first thing that surprised me was the sheer number of people-78% of respondents-that wanted to use outsourcing. Over the years, I’d run into enough people that told me they wanted to handle everything themselves that I expected that number to be much lower. To be sure, there were those folks, but only 8%. Another 8% said that they were not interested in outsourcing at all, and 16% said they’d have to know more about it first. (Understandable.)

Question 2-If you don’t outsource currently, what is holding you back?

A third of respondents already outsourced. 41% said money was their biggest worry-which I do understand, although I think it’s important to evaluate that question based on your future business goals. 7% said time held them back-it is hard to find the time sometimes. 19.5% told me they had a hard time letting go. Believe it or not, I do understand. When I’ve used outsourcing myself, it’s a struggle to allow someone else to handle parts of your business. Very much a trust act. 15% loved the idea of outsourcing, but they didn’t know what they needed, and the last 11% of folks said that their jobs didn’t really require it. I’ve talked to a lot of people who do mostly short form work who’ve told me that.


I loved getting in touch with my client base, and digging into how they saw me and people like me. It was an awesome eye opener to learn that there were a lot more people out there who were interested in outsourcing in the first place than I thought there were. I tried hard to give people a lot of answers to each question, so that I could pick up as many nuances as possible. I want to connect with and understand voice talent and the voice industry to the fullest extent I can, and to hopefully learn how I can better serve them along the way!

 

Outsourcing from the Voice Talent Perspective 2

I’ve enjoyed collecting these quotes from my talent friends. It’s awesome to see how much good outsourcing has done for people’s lives and careers. And it’s fascinating to see how people’s answers are similar, and different. Each person approaches the topic from a unique angle and has an interesting answer.
My hope for this series is to give people a different perspective on this topic, if they haven’t chosen to make the jump to outsourcing yet. It’s easy to limit yourself and your career by thinking you can’t do something, and I want to show people that more is possible! 🙂
Outsourcing has:
-made audiobooks fun again
-allowed me to have a life away from the computer screen
-improved my focus on performance
-become well worth the money
I think the single most important thing to understand about outsourcing is that you don’t want to wait until you are busy enough to starting outsourcing. Start outsourcing now and you will be amazed at how busy you get with work that fills up that available time.
When I began my transition to pursuing voice-over work full-time I practiced daily at not only becoming a better talent but also learning to be an engineer, studio designer, producer, director, etc. The industry was moving to home-studios and I felt I need to be an expert in everything! I learned a lot from trying to wear all those hats but the last, and more important, lesson I learned is that I’m better when I surround myself with people who are better at those things than I am. 
 
Outsourcing also taught me to be a better service provider to my clients. I want to hire the best people to work with me but if a subcontractor doesn’t communicate well or I can’t trust them to get the work done when I need it, then I look bad for my client and they don’t get hired again. So now I’m always thinking about what are my client’s real needs? How can I make them look good to their client/boss/customers?

Outsourcing from the Voice Talent Perspective

In the past several entries, I’ve talked about the benefits of outsourcing. But my perspective is useful, but incomplete. I wanted to bring in some of your fellow voice talent to talk about where outsourcing has already taken them. Check out the people below and the benefits that outsourcing has already brought to their careers.

 

“Outsourcing is a staple of my business.  I can’t do everything – and I certainly can’t do everything *well*.  So if I can hire people who do specific jobs better than I can, and free myself up to do more of what I’m really *good* at – why wouldn’t I?  It doesn’t cost nearly as much as you think.  And really – what is your time worth?  What is it worth to not have to edit a four hour audio project so that you can move on to the next project more quickly?  If you’re not a graphic designer or web designer – or perhaps not *great* at such things, hiring someone to use their brilliance on your behalf – isn’t just time saving.  It’s *money making*.  And kind of like the idea that you shouldn’t do your own demos, at a certain point, you’re *too close to what you’re editing/creating*.  That second pair (or more) of eyeballs can be really helpful to catch errors you missed, or provide a different way of thinking that can help you realize your vision even more spectacularly.  I outsource regularly and am not afraid to admit that my expertise lies elsewhere.  It makes me more productive.  And it make me look really good to my clients (and potential clients!) too.”

-Jodi Krangle

 

“It’s all about the cost of lost opportunities. I am a narrator, my talent lies in translating and author’s thoughts into the spoken word. On the other hand, I suck at editing/mastering. Every minute I spend on something I don’t do well is a minute I can’t spend on something where I shine. One hour of editing equals at least one audition. When I outsource, I can do more more of what will get me closer to my goal.”

-Jim Seybert

 

“When you’re first starting out, or even if you’re a seasoned pro who has gotten out of the habit…curating new leads is CRITICAL to continue to grow and be successful as a business.

The key is to find someone who can realistically work with the budget you have and the goals you want to achieve.
While I knew I was effective at finding leads on my own, it wasn’t exactly how I WANTED to spend all my time, and also wasn’t something I needed to do MYSELF. So even though I didn’t have the budget to hire someone for a constant stream of new leads, I did know that I could hire someone to find me a specific amount of good, quality leads that would lead to more work which would lead to being able to hire someone to do more work for me, and so forth.  And it WORKED! I’m now in the position that I can hire a part-time employee to do that work for me year round, along with other research that I don’t have time (or the desire to do myself).
The same goes for outsourcing your post-production audiobook or even eLearning work. If you are voice talent, YOUR job is to VOICE…not to EDIT, PROOF, and MASTER your audio. There are professionals that are way more skilled and efficient at that work. The added stress is not worth the money you “save.” In reality, you would have more time to look for more work, audition for and record actual projects if you weren’t bogged down in the post-production side. It’s WORTH the additional cost, and honestly you should be quoting with your post-production costs in mind. If someone isn’t willing to pay you enough to cover your narration AND post-production then perhaps it’s not a project worth your time. Plus, those are all costs you can write off for taxes. “

 

How to Outsource?

When I started my outsourcing series, I knew I wanted to touch on the mechanics of how and why things could work. The classic ‘5 W’ questions appealed to me, because of both the structure, and also the fact that it was a simple way to cover everything I wanted to say.

Karen Commins and I met several years ago at Faffcon 2 in Atlanta Georgia. I remember being impressed with her interesting and very positive take on things, and since then have been continually impressed by the amount of useful, clever information that she collates and creates for the audiobook world. (Go read her blog, you’ll see what I mean.) Karen sent me a message when she saw one of my series entries and suggested, as she learned in Journalism school, to add a 6th question, ‘How’. How to Outsource? You can read her side of the equation in a blog post here. 

So, how do you outsource? As I’ve covered in other entries, it’s important to know what you’re looking for when you approach an outsourcing person. For me, the more information and solid ideas someone has about what they need, the simpler my job becomes. File names, formats, timelines, what do I need to look for in my proofing?

I also want to stress that I’d rather receive an email, and have to say no I can’t work on that than have someone assume I’m too busy and not send the email at all. I can often recommend another editor, or someone else who can possibly help you. (And I rarely say no anyway!) You can also see what projects I’m currently working on at my public google work calendar here.

There’s also rarely a project too strange or unusual for me. There are some things I can’t do (like graphic design) but I’m always willing to try anything within my skillset, or that can be explained to me. Unusual projects always teach me something new, or provide a welcome break in routine. And as above, if I don’t do it, I probably know someone who does. You can see a list of the services I offer here, or if there’s something you don’t see, shoot me an email at [email protected] and I’d love to talk about it with you.

Overall, I think the most important thing to remember is there are very few limits on what you can and can’t do with outsourcing. Yes, it does cost money, but with proper preparation and forethought, you can leverage the (tax deductible) expense as another tool to shape your business, and your future success.

Outsourcing Benefits from 2 Coaches

So as all of you know, there are plenty of coaches for the performance aspect of voiceover. For this series, I wanted to find coaches who work on the business and organization aspects of VO, and both of these gentlemen seemed to fit the bill perfectly. Marc caught my eye quite a while ago on Twitter with his blog posts. I was struck by the amount of actionable content he offered, and his common sense approach. When he moved into coaching, he kept his info along just the same lines. So he was a natural here! Tom I’ve known for ages through the awesomeness of Faffcon. He’s always been a lover of planning and organizing, and I was not surprised to see him take on the mantle of The VO Strategist! He’s given lots of webinars for Edge Studios, and was another perfect voice for this post. So take it away guys!

 

It doesn’t matter who you are or how good you are, you simply can’t do everything that needs to be done. To keep your business running efficiently and effectively, you have to be willing to outsource certain tasks to your team. Team, to be clear, doesn’t have to mean regular paid employees.

Agents, accountants, lawyers, editors, producers, web developers, coaches… all of the people in these roles can become valuable and trusted members of your team. A common quote in entrepreneurship circles states, “you are the average of the five people you spend the most time with.” When it comes to choosing your team, choose carefully and wisely!

Marc
[email protected]
http://marcscottcoaching.com

 

All successful businesses think long-term. Outsourcing is a perfect example. It is a powerful tool that will save you time, money, and energy. Delegating time-consuming tasks like editing or data mining lets you focus on your marketing, your training, contributing to the community, and more. Spending money now on outsourcing will save you money later. If you can’t or won’t invest in outsourcing, you may want to re-examine your business model.” Tom Dheere, The VO Strategist www.VOStrategist.com

Preach it, Sister!

So I wanted to take a short break and talk about why I’m preaching to you about outsourcing. Obviously if you’re here, you know that voice talent outsourcing to me is how I make my living. Am I trying to sell to you? No. I make a strong point of avoiding direct sales in my business life. I don’t want to be yet another person angling for the money of a voice talent. (Plus it doesn’t really fit my personality. I’d rather give people positive experiences in working with me, and have that speak for me more than direct selling.)

The reason that I’m writing here is that I believe outsourcing is the key to long term business success to any freelancer. All of us have a great deal of pressure on us to create and maintain all of the elements of a business. There’s marketing, product improvement (seeking out training), equipment, invoicing, accounting, plus the recording and editing time. If you’re going to have enough time to do the things that only you can do and still have a life, I truly believe that taking things off your plate is the best decision. Although it may be easier to keep everything under your personal control, thinking of the long term health and success of both your business and yourself leads naturally to moving outside of your own efforts alone.

I’ve used an assistant a couple times in my business, and I know on a personal level how hard it can be to find the right person. The first person I hired was a disastrous mistake, and the second person was far better because I made a point to find someone who’s business ideals aligned with mine instead of just a friend.

Plus there’s another reason, and one that I consider a personal job perk. It’s the peace of mind. The relief that comes with being able to let go and move on to the next thing. Working alone, it can be tough to keep your mental and physical health on an even keel. For me, it’s important to seek out those ways to reduce stress, otherwise my work isn’t as good as it could be.

I’ve talked about my work, and my beliefs about outsourcing in quite a few places, you can find me doing so on EWABS here, and on EWABS again for the Audibook Roundtable here, writing for the Voice Over Xtra in an article here, in the Just Because Podcast here (with Al Kessel), the Voices in My Head Podcast here (with Basil Sands), interviewed by the inestimable Voxy Ladies here, and on the Narration Fixation Podcasthere.

Archive Thursday: 5 Ways to Fail at Voiceover

http://www.dreamstime.com/stock-photos-fail-stamp-image288982431. Talk and never listen.

So much of the business involves learning. This is true for everyone, from the most raw beginner to the most seasoned veteran. Just the sheer scope of change in the past 30 years means that there’s always room to grow, to learn, and innovate in what we do.

2. Listen to the wrong voices.

Due to several factors–some of it the aforementioned change in the past couple of decades, some of the endless desire of people to profit from others in a negative way, there are definitely people in the voice over world who are not worth your time. There are people who are stuck in the past-the techniques, tips, and ideas that they offer are-due to the pace of technology-dinosaur era. Others will promise you the world, or all the booking you can handle, and in the end the only thing you’re left with is an empty wallet.

3. Don’t deliver.

We all have busy lives, busy careers, and it’s a tough thing to keep up with it all. But whether it’s to a prospective client about a deadline, the type of audio you are able to deliver, to a fellow voice talent about something you’re able to do for them, don’t overstate. Yes, you can make a mistake or just not be able to do something, but don’t make up things out of whole cloth. We live in the age of easy and instant fact checking. People will find out, and you won’t be known for being great at what you do!

4. Ignore playground rules.

For the most part, the voice over community is awesome, welcoming, and very supportive to people at all levels of the business. But there are trolls and people who do nothing but bullhorn (LISTEN TO ME HERE’S WHAT I DO!!) as opposed to converse. There are businesses and companies that take advantage of the community that they claim to support, by putting their desire to wring every dime from people rather than to help people reach a new stage in their careers.

5. Turn on the complaining broadcast.

Everyone’s had bad experiences. No matter who or how you work, things can go bad sometimes. But keep it to a private few. If it’s on social media, keep it in a message to trusted friends. Or pick up the phone and call someone, it’ll do you a world of good. But keep it OFF public broadcasts. It may make you feel better in the moment, but in the long run it does nothing but make you look negative, and may turn people off who want to refer to you or hire you outright.

(This also applies in a different direction to people who do nothing but broadcast their good fortune all the time. We’re happy you’re doing well, but is it okay with your client to talk about their project? Be careful what you put out for the public view, always!)

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