Tag Archive for goals

The Faffcon Community

I wrote this a while ago. By the time this posts, registration for Faff 9 will have already happened, but I wanted to share the love of my ‘tribe’ here on my blog. 

Every time Faffcon approaches, I can’t help but find myself thinking about my history with this unconference, and everything it has meant to me. Faffcon was the spark that started my business, the reason that I’m sitting here writing to you, and one of the catalysts that changed my life.

Six years ago, I was working in a grocery store chain in NC, living with my brother Eric Souer. To make a long story short, this was a store that put profits over people, and although I made okay money, I was never happy there. I’m not their ideal type of worker-physically fast and efficient-so it was not the best situation all around. Our Dad, Bob Souer came to visit, and he said, “Eric and Karen, you’re coming with me to Faffcon.”

I had no idea what this Faffcon thing was. And I remember feeling very uncertain about the whole situation, I was going to a place where I didn’t know anyone, had no idea what was going to happen, and Dad had just said that maybe people would hire me to do the sorts of things that I had always helped him with. (A little writing, a little editing, that kind of thing.)

My biggest memory from that first Faffcon (Faffcon 2 in Atlanta) was the kindness that people showed me. None of them knew who I was. (Some people had met Eric, but I’d never met any of them.) But all greeted me enthusiastically, and were interested in who I was and what I had to say. I remember going home from the event, on fire and excited to see where I could take this brainful of ideas that I had. Fast forward to the present day, and I am a different, much happier person, enjoying a reasonable amount of success.

But over the years, the thing that truly astonished me was the community that developed from the conference. Friendships were created, businesses grew one another, many people lifted one another up through challenges in both work and personal life. There are strong divisive, dividing elements in our society today, and it has been truly astonishing to see the kind of strong, communal vibe that has developed.

In 2012, after Faffcon 5, Lori Taylor created a Facebook group, Faffcon friends. This group has had a strong element in keeping the community together, and bringing folks together to tap group knowledge, share, or to ask questions. It gives people a place to talk to one another between events, and it’s been a pleasure to watch all the positive interaction. Lori eventually turned the administrator role in the group over to me, and it’s been an interesting job, to say the least!

I decided early on to limit the group to people that have already attended a Faffcon. The reason for that is the intensely personal stuff that is often shared in the group-health struggles, life issues, and the like. I wanted anyone in the group to understand the nature of a Faffcon, the lowering of barriers, to keep it unlike other groups, to folks that “get it”.

One of the phrases often used at Faffcon is ‘a rising tide lifts all boats’. The community is proof of that, and it has been a valuable experience to get to watch it grow over the last five years, and change with the addition of new members with new ideas. My hope for the future is that it can continue to be a place where the good of the group is a big part of what goes on. Through Amy and Lauren, Connie and Pam and everyone who’s ever attended, we have created something unique, in terms of the community, and that it should be nurtured and taken care of, even 2 years from now when the event is no longer happening. Our industry doesn’t have water coolers or company picnics, so what we have is something to hold on to. May it always endure, and continue to spread and bring in new people.

The Deets on Faff 9

Have you ever wished you could learn things that are directly applicable to your life as a pro-VO? Are you tired of the famous talking heads that although they’re awesome, don’t always have the down and dirty for the daily grind?

You need to go to Faffcon.

What is Faffcon? From the website: “FaffCon: the voiceover unconference, is a participant-driven professional development event for working voiceover industry pros. Its highly-interactive, peer-to-peer learning environment is consistently credited with helping establish VO-industry pros take their careers to the next level. Prospective participants must meet certain criteria and apply to attend. FaffCon sells out very fast, every time. To be sure to get the registration alert, please join our low-volume email list! We’ve committed to producing a total of 10 FaffCon unconferences.”

Personally, I’ve been to every Faffcon since 2, and every experience has been both valuable in a career and a personal sense. I’ve made incredible business connections and amazing friendships over the last 5 years, and I’ve written about it in my blog a lot. I strongly believe it can and will be valuable to any talent that approaches it with an open mind. There is diverse content, ranging from performance based classes, to business classes, and ‘techie’ content as well. Plus, you’re welcome to ask questions, and even lead a session yourself!

The atmosphere is as singular as any event I’ve been to in my lifetime, and one of the best benefits to the conference. People are open, eager to learn, and it’s a cardinal rule to leave egos at the door. You can come and go from sessions as you need to, so that you can maximize your learning time amongst everything there is on offer. Plus there is always time with other VO’s after hours, and plenty of meal and break opportunities to get to know people-and trust me, they are a very welcoming bunch!

Faffcon 9 is a great opportunity to jump in and join our Faff-family. There will only be 10 events total, and this event will allow first or second time Faffers to register early. The event has sold out in literal seconds, so this registration has some new rules to make life easier for everyone. You can find all the info, and join the mailing list here on the website.

Outsourcing Survey Responses

Quite a while ago, I took a survey of voice talent to ask them about outsourcing. It occurred to me that I had a lot of theories about why people did or didn’t hire out, and that it would do me a lot of good to ask, instead of just wonder! So I went to SurveyMonkey and created a free survey. (It’s a great site if you ever want to ask a whole bunch of people something.)

It’s taken me quite a while to get to my write up, but I wanted to share my experiences with you! In this post, I’m going to discuss my first couple questions and their answers.

Question 1- Are you interested in Outsourcing?

The first thing that surprised me was the sheer number of people-78% of respondents-that wanted to use outsourcing. Over the years, I’d run into enough people that told me they wanted to handle everything themselves that I expected that number to be much lower. To be sure, there were those folks, but only 8%. Another 8% said that they were not interested in outsourcing at all, and 16% said they’d have to know more about it first. (Understandable.)

Question 2-If you don’t outsource currently, what is holding you back?

A third of respondents already outsourced. 41% said money was their biggest worry-which I do understand, although I think it’s important to evaluate that question based on your future business goals. 7% said time held them back-it is hard to find the time sometimes. 19.5% told me they had a hard time letting go. Believe it or not, I do understand. When I’ve used outsourcing myself, it’s a struggle to allow someone else to handle parts of your business. Very much a trust act. 15% loved the idea of outsourcing, but they didn’t know what they needed, and the last 11% of folks said that their jobs didn’t really require it. I’ve talked to a lot of people who do mostly short form work who’ve told me that.


I loved getting in touch with my client base, and digging into how they saw me and people like me. It was an awesome eye opener to learn that there were a lot more people out there who were interested in outsourcing in the first place than I thought there were. I tried hard to give people a lot of answers to each question, so that I could pick up as many nuances as possible. I want to connect with and understand voice talent and the voice industry to the fullest extent I can, and to hopefully learn how I can better serve them along the way!

 

Outsourcing from the Voice Talent Perspective 3

I’ve decided this will be my last quote entry. Honestly, I could collect these endlessly, because I know that many of my friends and colleagues could speak to the value of outsourcing, and how much it has helped their careers. I hope that this, and the previous two entries, along with the quotes from organizational coaches can help you see the benefits. I’d love to hear your thoughts on this topic, and if you feel that my points are correct! Please feel free to leave me a comment, or to email me at [email protected]

 

There are parts of what you do that only you can do, and there are parts that it is possible for you to get help with. I see so many people who feel like they are “saving money” by doing everything themselves, but what they are really doing is stopping themselves from taking on more of what only they can do. Having outsourcing to help with editing audio and doing other tasks freed me up early on to take on a lot more work and build up a collection of royalty share titles that paid overtime while simultaneously recording per finished hour work. If I have been trying to edit everything myself then I would not have been able to do both. On its face, it seems like paying someone else is taking profit from you but that’s not true. It really allows you to maximize your profit in the long run.

-Marti Dumas

When I decided I needed to find ‘virtual help’ or to outsource, it was based on specific needs. My first realization that I needed help was when I was overwhelmed with audio editing, to the point that I couldn’t accept more jobs, essentially. I also had a really hard time doing the long form audio editing, physically. So in order to increase my business opportunities, I started working with Karen Souer to do my editing. I’ve NEVER looked back. And I’ve worked with a couple other editors over time because Karen wasn’t always available to help me, but she’s been my primary ‘go to’ editor.  It took me getting to a breaking point to realize that I needed to make the shift to working with someone. I did it in my style, with the detail and care I feel continues my brand – integrity, details, clear guidelines and expectations, and a personal touch with a bit of fun.  At this point, unless it’s an emergency, I never edit my long form audio any more. It’s not my strength and I feel liberated professionally and personally having found a partner to support that aspect of my VO work.
 
Additionally, I graduated to working with two more kinds of virtual assistants for similar reasons. I want to be able to generate new business and not feel bogged down by the aspects of my business that I don’t feel particularly fast at, or expert at, or which may deplete my creative energies.  So I have a person who assists me with a lot of marketing and another person with bookkeeping. I’ve found people out there that are high integrity, reasonable rates, and that I enjoy communicating with during the process. I’m not looking back!

Outsourcing from the Voice Talent Perspective 2

I’ve enjoyed collecting these quotes from my talent friends. It’s awesome to see how much good outsourcing has done for people’s lives and careers. And it’s fascinating to see how people’s answers are similar, and different. Each person approaches the topic from a unique angle and has an interesting answer.
My hope for this series is to give people a different perspective on this topic, if they haven’t chosen to make the jump to outsourcing yet. It’s easy to limit yourself and your career by thinking you can’t do something, and I want to show people that more is possible! 🙂
Outsourcing has:
-made audiobooks fun again
-allowed me to have a life away from the computer screen
-improved my focus on performance
-become well worth the money
I think the single most important thing to understand about outsourcing is that you don’t want to wait until you are busy enough to starting outsourcing. Start outsourcing now and you will be amazed at how busy you get with work that fills up that available time.
When I began my transition to pursuing voice-over work full-time I practiced daily at not only becoming a better talent but also learning to be an engineer, studio designer, producer, director, etc. The industry was moving to home-studios and I felt I need to be an expert in everything! I learned a lot from trying to wear all those hats but the last, and more important, lesson I learned is that I’m better when I surround myself with people who are better at those things than I am. 
 
Outsourcing also taught me to be a better service provider to my clients. I want to hire the best people to work with me but if a subcontractor doesn’t communicate well or I can’t trust them to get the work done when I need it, then I look bad for my client and they don’t get hired again. So now I’m always thinking about what are my client’s real needs? How can I make them look good to their client/boss/customers?

How to Outsource?

When I started my outsourcing series, I knew I wanted to touch on the mechanics of how and why things could work. The classic ‘5 W’ questions appealed to me, because of both the structure, and also the fact that it was a simple way to cover everything I wanted to say.

Karen Commins and I met several years ago at Faffcon 2 in Atlanta Georgia. I remember being impressed with her interesting and very positive take on things, and since then have been continually impressed by the amount of useful, clever information that she collates and creates for the audiobook world. (Go read her blog, you’ll see what I mean.) Karen sent me a message when she saw one of my series entries and suggested, as she learned in Journalism school, to add a 6th question, ‘How’. How to Outsource? You can read her side of the equation in a blog post here. 

So, how do you outsource? As I’ve covered in other entries, it’s important to know what you’re looking for when you approach an outsourcing person. For me, the more information and solid ideas someone has about what they need, the simpler my job becomes. File names, formats, timelines, what do I need to look for in my proofing?

I also want to stress that I’d rather receive an email, and have to say no I can’t work on that than have someone assume I’m too busy and not send the email at all. I can often recommend another editor, or someone else who can possibly help you. (And I rarely say no anyway!) You can also see what projects I’m currently working on at my public google work calendar here.

There’s also rarely a project too strange or unusual for me. There are some things I can’t do (like graphic design) but I’m always willing to try anything within my skillset, or that can be explained to me. Unusual projects always teach me something new, or provide a welcome break in routine. And as above, if I don’t do it, I probably know someone who does. You can see a list of the services I offer here, or if there’s something you don’t see, shoot me an email at [email protected] and I’d love to talk about it with you.

Overall, I think the most important thing to remember is there are very few limits on what you can and can’t do with outsourcing. Yes, it does cost money, but with proper preparation and forethought, you can leverage the (tax deductible) expense as another tool to shape your business, and your future success.

Outsourcing Benefits from 2 Coaches

So as all of you know, there are plenty of coaches for the performance aspect of voiceover. For this series, I wanted to find coaches who work on the business and organization aspects of VO, and both of these gentlemen seemed to fit the bill perfectly. Marc caught my eye quite a while ago on Twitter with his blog posts. I was struck by the amount of actionable content he offered, and his common sense approach. When he moved into coaching, he kept his info along just the same lines. So he was a natural here! Tom I’ve known for ages through the awesomeness of Faffcon. He’s always been a lover of planning and organizing, and I was not surprised to see him take on the mantle of The VO Strategist! He’s given lots of webinars for Edge Studios, and was another perfect voice for this post. So take it away guys!

 

It doesn’t matter who you are or how good you are, you simply can’t do everything that needs to be done. To keep your business running efficiently and effectively, you have to be willing to outsource certain tasks to your team. Team, to be clear, doesn’t have to mean regular paid employees.

Agents, accountants, lawyers, editors, producers, web developers, coaches… all of the people in these roles can become valuable and trusted members of your team. A common quote in entrepreneurship circles states, “you are the average of the five people you spend the most time with.” When it comes to choosing your team, choose carefully and wisely!

Marc
[email protected]
http://marcscottcoaching.com

 

All successful businesses think long-term. Outsourcing is a perfect example. It is a powerful tool that will save you time, money, and energy. Delegating time-consuming tasks like editing or data mining lets you focus on your marketing, your training, contributing to the community, and more. Spending money now on outsourcing will save you money later. If you can’t or won’t invest in outsourcing, you may want to re-examine your business model.” Tom Dheere, The VO Strategist www.VOStrategist.com

Archive Thursday: The Importance of Holidays

Happy-HolidaysThis week’s Archive Thursday was originally posted on February 3rd, 2015.

In past years, I never took a break from my work. I worked seven days a week, whenever there was something to do, and to whatever hour it took me to finish my work. And frankly, I never had time for myself and wasn’t particularly happy.

More recently I decided to regulate my working hours. I get up at the same time every day, work until 5pm, and have the evening hours to myself. This doesn’t mean I can’t or won’t work outside of that time, but I make an effort to get everything done within my typical working day. The ability to have a few hours free every day is great incentive to get more work done. I also take weekends off and use the time to catch up on chores and pursue my personal and artistic projects. (I paint, for example.)

The fact that I do these things causes astonishment, and in some cases derision from people that I talk to. I fully recognize that my schedule would not work for many people who have full time jobs, families and children to care for. I would never intimate that what works for me is required for someone else–however, the importance of taking a break, of having some time away from the microphone and the DAW is absolutely vital. Giving your mind, fingers, and vocal cords a break (even if it’s a ten minute walk around the block) will give you a chance to refresh on all levels and make your next piece or section of work better, and you’ll feel better about it, which is worth those few moments, don’t you think?

Archive Thursday: 5 Ways to Fail at Voiceover

http://www.dreamstime.com/stock-photos-fail-stamp-image288982431. Talk and never listen.

So much of the business involves learning. This is true for everyone, from the most raw beginner to the most seasoned veteran. Just the sheer scope of change in the past 30 years means that there’s always room to grow, to learn, and innovate in what we do.

2. Listen to the wrong voices.

Due to several factors–some of it the aforementioned change in the past couple of decades, some of the endless desire of people to profit from others in a negative way, there are definitely people in the voice over world who are not worth your time. There are people who are stuck in the past-the techniques, tips, and ideas that they offer are-due to the pace of technology-dinosaur era. Others will promise you the world, or all the booking you can handle, and in the end the only thing you’re left with is an empty wallet.

3. Don’t deliver.

We all have busy lives, busy careers, and it’s a tough thing to keep up with it all. But whether it’s to a prospective client about a deadline, the type of audio you are able to deliver, to a fellow voice talent about something you’re able to do for them, don’t overstate. Yes, you can make a mistake or just not be able to do something, but don’t make up things out of whole cloth. We live in the age of easy and instant fact checking. People will find out, and you won’t be known for being great at what you do!

4. Ignore playground rules.

For the most part, the voice over community is awesome, welcoming, and very supportive to people at all levels of the business. But there are trolls and people who do nothing but bullhorn (LISTEN TO ME HERE’S WHAT I DO!!) as opposed to converse. There are businesses and companies that take advantage of the community that they claim to support, by putting their desire to wring every dime from people rather than to help people reach a new stage in their careers.

5. Turn on the complaining broadcast.

Everyone’s had bad experiences. No matter who or how you work, things can go bad sometimes. But keep it to a private few. If it’s on social media, keep it in a message to trusted friends. Or pick up the phone and call someone, it’ll do you a world of good. But keep it OFF public broadcasts. It may make you feel better in the moment, but in the long run it does nothing but make you look negative, and may turn people off who want to refer to you or hire you outright.

(This also applies in a different direction to people who do nothing but broadcast their good fortune all the time. We’re happy you’re doing well, but is it okay with your client to talk about their project? Be careful what you put out for the public view, always!)

Who do I Endorse?

endorsementSince I’ve gotten involved in the voiceover business 4 years ago, I’ve been asked to promote or help promote a good number of things. Conferences, products, individual voice talent…the list goes on. But I’m very cautious about who and what I throw my hat in the ring for.

We all know the predatory types in the business-and I’m not even so much talking about those. There are a lot of approaches to the business, and not only do I want to avoid those who are just in it for the money, I also want to avoid those who espouse ideals and methods that I disagree with and who I believe don’t always make sense. For me, I think it’s important to remain neutral and avoid ‘taking sides’ in a lot of things. There are always repercussions when you come out in favor of something, and it’s important to keep in mind just how far those ripples may reach.

If I endorse one thing, will I alienate those who believe in or use another? What am I fostering when I agree with something?

So I came up with rules for myself. I will promote or agree with things that are not just for the money. For example, the #Listen2aBook promotion on twitter a while back I latched onto because of the fact that it was created to promote hidden gems. Yes, sales too-but it was also intended to bring value to potential readers. I support Faffcon for a similar reason. The major intent is to create value and community for working pros-to talk about what is working right now “in the trenches”, rather than what was true 30 years ago. Not to line the pockets of those in charge.

The reason I find this so important is that our online community is profoundly affected by everyone in it, the trends and support that various persons receive. When I look back at whatever small ripples I create, I want to be sure that they are positive, uplifting, and for the good of the whole. Life, and voiceover, are about more than money.

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