Tag Archive for goals

No One Size Fits All Solution

One of the biggest lessons that I’ve learned is that most voice talent love the idea of outsourcing some of their work, but many people aren’t sure how to get from their idea to their goal. When they reach out to me, they are very enthusiastic, and also often rather uncertain. They’re looking for answers, but not sure exactly what the task is. I always feel bad when I get these calls, because I wish I had a one-size-fits all easy solution or system on how to create a project from people’s ideas. 

But here’s the thing–even if I did have a system, chances are, it probably wouldn’t work for you. Why? Because every life is different. Every business is different. I wouldn’t offer the same kind of organizational advice to a single mom with young kids as I would to a mom who has older children and a spouse, even though they have some obvious common points. The shape of Single Mom’s life is going to be different, the needs of her children will be different than Married Mom’s would. Also, Married Mom has the potential of asking for spousal help. Though both have to deal with kid interruptions, Single Mom has likely more, and probably a different level of need than Married Mom.  People learn differently, process information in their own way, so it’s pretty difficult to come up with a single plan for everyone.

I’ve done many research or organizational projects for folks, and I’m always happy to do more. But there is one absolutely vital task you ought to complete BEFORE you seek outside help.

What is it?

Know what you want, as completely as possible.

Sounds simple? It isn’t. Let me give you an example. Let’s say you want to get in touch with ad agencies, to open up a new area of business for yourself. You come to me, and you say that, and I ask exactly how much you want to spend, because I could do that full time for a month, and not be done. Then I start asking questions, do you want to look nationally, or regionally? Do you want smaller or larger agencies? I’m happy to ask all these questions to help you define what you’re looking for, but hopefully you can see my point that what you want requires some refining and digging down to actually find it.

Perhaps a more specific example. You want to, say, be more organized. Organized in what? Your daily routine? Your invoicing? How you record? If it’s your daily routine, the only real way to do it is to tailor it to the facts of your life. If you’re like one of the moms in the examples above, it might be helpful to think of your work in terms of 15 or 30 minute periods. What can you get done in that amount of time? If you’re a single person, obviously you have a different dynamic. It’s more likely that you can work for longer periods of time, yet it’s important that you have time for your non-work life also.

The idea is that in order to know what you want and need, you have to break the problem down, to ask a lot of questions in order to specifically identify where the next steps are, and what the best steps are for you in your particular career.
So if you want to take those further steps in life and career, do some hard thinking first, and you’ll find yourself farther down the path than you might realize! It’s so much easier to take the steps you need to when you know exactly what those steps are!

The Memes are Lying to You

There is a common cultural trend nowadays, to ignore the ‘haters’ in life. I’ve seen a thousand colorful pictures with trite sayings explaining how only your dreams matter, how everyone who tells you no is trying to drag you down, and to not allow those people ‘power over you.’. Of course it’s very true that there are always people who are negative for no reason, who do harm and intend to do nothing less. But the ‘ignore the haters’ trend can very easily be taken too far.

In the voiceover industry, there have been tectonic shifts over the past 20 years or so. What was once an industry exclusively conducted in professional studios has now morphed into an army of at home talent who buy some equipment, hang some blankets, and record some stuff. There are those who regard this trend with somewhat of a jaundiced eye, seeing raving packs of lowballers and people who are diluting the market. Others may view things more charitably, seeing it as an opportunity to expand the market, and allow more flexibility in terms of how the work is done.

Where these two trends intersect is in the way that some voice talent ferociously defend how they do things. Whether it’s low rates, or artistic choices in audiobook prep, these people will fight to the death that their choices are just as valid as the anyone else’s and no one can deny them the right to do whatever they like.

But there’s a few points I think those folks are missing:

  1. It isn’t personal.

    No one is attacking you. Seriously. It may seem like people are lining up to take potshots at you, but I promise you, I have met hundreds of voice talent in my 5 years doing this, and the vast majority of them are really nice people. In most industries, the kind of advice and real world experience that you can draw upon FOR FREE would cost you a great deal of money. People want to help. What they are sharing are things that already work, because most of the folks who are sharing often in those groups are working professionals. No, you don’t have to robotically follow their advice, but it can really pay off to carefully consider their thoughts and experience, because this is about more than your choices, this is about your business in a whole. Do you really want to dismiss this, and lose out on the chance to reach your goals faster?

  1.   This is real world advice.

When you ignore or dismiss advice from working pros, you’re not ignoring words from people who are rich and famous and have no connection to the regular working stiff. Each and every one of those people have worked their way from beginner to pro by tenaciously pursuing excellence and craft, and learning every step of the journey. Yes, there is bad advice out there–vet your advice! If someone is well regarded, knowledgeable, and experienced, you can find out pretty quickly with a few questions and some quick searches. If someone is promising you the world when you do this or that thing, or if you pay them lots of money? Yeah, that you can ignore. But when someone who is living and working where you want to be with your career gives you advice? Step outside of yourself, quiet your ego, and listen.

  1. Ignore your ego.

As I’ve said above, there are plenty of people online and in the real world who are negative just for the sake of being so. But, the majority of opinion and action isn’t something to shrug off for ‘your way’. What experience and background do you have to substantiate your opinion? Where is your expertise? I’m not saying these things to dismiss you-again, as above, this isn’t personal. However, if you can look at the bigger picture, if you can step outside of yourself, and truly become humble and learn, you can find success much more quickly and thoroughly than you will driving yourself very quickly in the wrong direction.

  1. What ARE your goals?

Fundamentally, the higher end voice hirers DO have standards. There are specific things that you will need to approach those people, and it isn’t negotiable. Do you want to do voiceover as a sideline? A few extra dollars here and there? Then keep doing what you’re doing. Keep ignoring those ‘haters’. But if you want more, if you want success, then ignoring those who came before is going to get you nowhere. It’s not that you have to do the same thing, creativity and innovation are certainly both valid and valuable, but defending your views against all comers, accusing and finger pointing, and not accepting the validity of someone else’s ideas at any cost? You’re going to have a hard time creating that career.

  1. Beware of ripples.

We are a connected community. Although you may not see the voiceover hirers in the Facebook groups, there are some there. And more importantly, if you are known as a jerk in the community, people aren’t going to forget, and your reputation will suffer. Perhaps you don’t worry about what other voice talent might think of you. Well, that’s valid, except for one magic word. Referrals. I know quite a few talent who refer work to others, and who seek out people of particular voice niches. (Accents, bilingual talents, etc) who are reliable to use as names for their clients. And you never know who will hear or see something. Things on the internet don’t go away, and something you said weeks, months, or years ago, can easily come back to haunt you.
In conclusion, there is more. There is more than you, there is more than your opinion, more than the current state of your business, more than the obvious and immediate consequences for your actions. Thought, consideration, and reason can lead you away from some serious roadblocks you can create for yourself.

The Faffcon Community

I wrote this a while ago. By the time this posts, registration for Faff 9 will have already happened, but I wanted to share the love of my ‘tribe’ here on my blog. 

Every time Faffcon approaches, I can’t help but find myself thinking about my history with this unconference, and everything it has meant to me. Faffcon was the spark that started my business, the reason that I’m sitting here writing to you, and one of the catalysts that changed my life.

Six years ago, I was working in a grocery store chain in NC, living with my brother Eric Souer. To make a long story short, this was a store that put profits over people, and although I made okay money, I was never happy there. I’m not their ideal type of worker-physically fast and efficient-so it was not the best situation all around. Our Dad, Bob Souer came to visit, and he said, “Eric and Karen, you’re coming with me to Faffcon.”

I had no idea what this Faffcon thing was. And I remember feeling very uncertain about the whole situation, I was going to a place where I didn’t know anyone, had no idea what was going to happen, and Dad had just said that maybe people would hire me to do the sorts of things that I had always helped him with. (A little writing, a little editing, that kind of thing.)

My biggest memory from that first Faffcon (Faffcon 2 in Atlanta) was the kindness that people showed me. None of them knew who I was. (Some people had met Eric, but I’d never met any of them.) But all greeted me enthusiastically, and were interested in who I was and what I had to say. I remember going home from the event, on fire and excited to see where I could take this brainful of ideas that I had. Fast forward to the present day, and I am a different, much happier person, enjoying a reasonable amount of success.

But over the years, the thing that truly astonished me was the community that developed from the conference. Friendships were created, businesses grew one another, many people lifted one another up through challenges in both work and personal life. There are strong divisive, dividing elements in our society today, and it has been truly astonishing to see the kind of strong, communal vibe that has developed.

In 2012, after Faffcon 5, Lori Taylor created a Facebook group, Faffcon friends. This group has had a strong element in keeping the community together, and bringing folks together to tap group knowledge, share, or to ask questions. It gives people a place to talk to one another between events, and it’s been a pleasure to watch all the positive interaction. Lori eventually turned the administrator role in the group over to me, and it’s been an interesting job, to say the least!

I decided early on to limit the group to people that have already attended a Faffcon. The reason for that is the intensely personal stuff that is often shared in the group-health struggles, life issues, and the like. I wanted anyone in the group to understand the nature of a Faffcon, the lowering of barriers, to keep it unlike other groups, to folks that “get it”.

One of the phrases often used at Faffcon is ‘a rising tide lifts all boats’. The community is proof of that, and it has been a valuable experience to get to watch it grow over the last five years, and change with the addition of new members with new ideas. My hope for the future is that it can continue to be a place where the good of the group is a big part of what goes on. Through Amy and Lauren, Connie and Pam and everyone who’s ever attended, we have created something unique, in terms of the community, and that it should be nurtured and taken care of, even 2 years from now when the event is no longer happening. Our industry doesn’t have water coolers or company picnics, so what we have is something to hold on to. May it always endure, and continue to spread and bring in new people.

The Deets on Faff 9

Have you ever wished you could learn things that are directly applicable to your life as a pro-VO? Are you tired of the famous talking heads that although they’re awesome, don’t always have the down and dirty for the daily grind?

You need to go to Faffcon.

What is Faffcon? From the website: “FaffCon: the voiceover unconference, is a participant-driven professional development event for working voiceover industry pros. Its highly-interactive, peer-to-peer learning environment is consistently credited with helping establish VO-industry pros take their careers to the next level. Prospective participants must meet certain criteria and apply to attend. FaffCon sells out very fast, every time. To be sure to get the registration alert, please join our low-volume email list! We’ve committed to producing a total of 10 FaffCon unconferences.”

Personally, I’ve been to every Faffcon since 2, and every experience has been both valuable in a career and a personal sense. I’ve made incredible business connections and amazing friendships over the last 5 years, and I’ve written about it in my blog a lot. I strongly believe it can and will be valuable to any talent that approaches it with an open mind. There is diverse content, ranging from performance based classes, to business classes, and ‘techie’ content as well. Plus, you’re welcome to ask questions, and even lead a session yourself!

The atmosphere is as singular as any event I’ve been to in my lifetime, and one of the best benefits to the conference. People are open, eager to learn, and it’s a cardinal rule to leave egos at the door. You can come and go from sessions as you need to, so that you can maximize your learning time amongst everything there is on offer. Plus there is always time with other VO’s after hours, and plenty of meal and break opportunities to get to know people-and trust me, they are a very welcoming bunch!

Faffcon 9 is a great opportunity to jump in and join our Faff-family. There will only be 10 events total, and this event will allow first or second time Faffers to register early. The event has sold out in literal seconds, so this registration has some new rules to make life easier for everyone. You can find all the info, and join the mailing list here on the website.

Outsourcing Survey Responses

Quite a while ago, I took a survey of voice talent to ask them about outsourcing. It occurred to me that I had a lot of theories about why people did or didn’t hire out, and that it would do me a lot of good to ask, instead of just wonder! So I went to SurveyMonkey and created a free survey. (It’s a great site if you ever want to ask a whole bunch of people something.)

It’s taken me quite a while to get to my write up, but I wanted to share my experiences with you! In this post, I’m going to discuss my first couple questions and their answers.

Question 1- Are you interested in Outsourcing?

The first thing that surprised me was the sheer number of people-78% of respondents-that wanted to use outsourcing. Over the years, I’d run into enough people that told me they wanted to handle everything themselves that I expected that number to be much lower. To be sure, there were those folks, but only 8%. Another 8% said that they were not interested in outsourcing at all, and 16% said they’d have to know more about it first. (Understandable.)

Question 2-If you don’t outsource currently, what is holding you back?

A third of respondents already outsourced. 41% said money was their biggest worry-which I do understand, although I think it’s important to evaluate that question based on your future business goals. 7% said time held them back-it is hard to find the time sometimes. 19.5% told me they had a hard time letting go. Believe it or not, I do understand. When I’ve used outsourcing myself, it’s a struggle to allow someone else to handle parts of your business. Very much a trust act. 15% loved the idea of outsourcing, but they didn’t know what they needed, and the last 11% of folks said that their jobs didn’t really require it. I’ve talked to a lot of people who do mostly short form work who’ve told me that.


I loved getting in touch with my client base, and digging into how they saw me and people like me. It was an awesome eye opener to learn that there were a lot more people out there who were interested in outsourcing in the first place than I thought there were. I tried hard to give people a lot of answers to each question, so that I could pick up as many nuances as possible. I want to connect with and understand voice talent and the voice industry to the fullest extent I can, and to hopefully learn how I can better serve them along the way!

 

Outsourcing from the Voice Talent Perspective 3

I’ve decided this will be my last quote entry. Honestly, I could collect these endlessly, because I know that many of my friends and colleagues could speak to the value of outsourcing, and how much it has helped their careers. I hope that this, and the previous two entries, along with the quotes from organizational coaches can help you see the benefits. I’d love to hear your thoughts on this topic, and if you feel that my points are correct! Please feel free to leave me a comment, or to email me at [email protected]

 

There are parts of what you do that only you can do, and there are parts that it is possible for you to get help with. I see so many people who feel like they are “saving money” by doing everything themselves, but what they are really doing is stopping themselves from taking on more of what only they can do. Having outsourcing to help with editing audio and doing other tasks freed me up early on to take on a lot more work and build up a collection of royalty share titles that paid overtime while simultaneously recording per finished hour work. If I have been trying to edit everything myself then I would not have been able to do both. On its face, it seems like paying someone else is taking profit from you but that’s not true. It really allows you to maximize your profit in the long run.

-Marti Dumas

When I decided I needed to find ‘virtual help’ or to outsource, it was based on specific needs. My first realization that I needed help was when I was overwhelmed with audio editing, to the point that I couldn’t accept more jobs, essentially. I also had a really hard time doing the long form audio editing, physically. So in order to increase my business opportunities, I started working with Karen Souer to do my editing. I’ve NEVER looked back. And I’ve worked with a couple other editors over time because Karen wasn’t always available to help me, but she’s been my primary ‘go to’ editor.  It took me getting to a breaking point to realize that I needed to make the shift to working with someone. I did it in my style, with the detail and care I feel continues my brand – integrity, details, clear guidelines and expectations, and a personal touch with a bit of fun.  At this point, unless it’s an emergency, I never edit my long form audio any more. It’s not my strength and I feel liberated professionally and personally having found a partner to support that aspect of my VO work.
 
Additionally, I graduated to working with two more kinds of virtual assistants for similar reasons. I want to be able to generate new business and not feel bogged down by the aspects of my business that I don’t feel particularly fast at, or expert at, or which may deplete my creative energies.  So I have a person who assists me with a lot of marketing and another person with bookkeeping. I’ve found people out there that are high integrity, reasonable rates, and that I enjoy communicating with during the process. I’m not looking back!

Outsourcing from the Voice Talent Perspective 2

I’ve enjoyed collecting these quotes from my talent friends. It’s awesome to see how much good outsourcing has done for people’s lives and careers. And it’s fascinating to see how people’s answers are similar, and different. Each person approaches the topic from a unique angle and has an interesting answer.
My hope for this series is to give people a different perspective on this topic, if they haven’t chosen to make the jump to outsourcing yet. It’s easy to limit yourself and your career by thinking you can’t do something, and I want to show people that more is possible! 🙂
Outsourcing has:
-made audiobooks fun again
-allowed me to have a life away from the computer screen
-improved my focus on performance
-become well worth the money
I think the single most important thing to understand about outsourcing is that you don’t want to wait until you are busy enough to starting outsourcing. Start outsourcing now and you will be amazed at how busy you get with work that fills up that available time.
When I began my transition to pursuing voice-over work full-time I practiced daily at not only becoming a better talent but also learning to be an engineer, studio designer, producer, director, etc. The industry was moving to home-studios and I felt I need to be an expert in everything! I learned a lot from trying to wear all those hats but the last, and more important, lesson I learned is that I’m better when I surround myself with people who are better at those things than I am. 
 
Outsourcing also taught me to be a better service provider to my clients. I want to hire the best people to work with me but if a subcontractor doesn’t communicate well or I can’t trust them to get the work done when I need it, then I look bad for my client and they don’t get hired again. So now I’m always thinking about what are my client’s real needs? How can I make them look good to their client/boss/customers?

How to Outsource?

When I started my outsourcing series, I knew I wanted to touch on the mechanics of how and why things could work. The classic ‘5 W’ questions appealed to me, because of both the structure, and also the fact that it was a simple way to cover everything I wanted to say.

Karen Commins and I met several years ago at Faffcon 2 in Atlanta Georgia. I remember being impressed with her interesting and very positive take on things, and since then have been continually impressed by the amount of useful, clever information that she collates and creates for the audiobook world. (Go read her blog, you’ll see what I mean.) Karen sent me a message when she saw one of my series entries and suggested, as she learned in Journalism school, to add a 6th question, ‘How’. How to Outsource? You can read her side of the equation in a blog post here. 

So, how do you outsource? As I’ve covered in other entries, it’s important to know what you’re looking for when you approach an outsourcing person. For me, the more information and solid ideas someone has about what they need, the simpler my job becomes. File names, formats, timelines, what do I need to look for in my proofing?

I also want to stress that I’d rather receive an email, and have to say no I can’t work on that than have someone assume I’m too busy and not send the email at all. I can often recommend another editor, or someone else who can possibly help you. (And I rarely say no anyway!) You can also see what projects I’m currently working on at my public google work calendar here.

There’s also rarely a project too strange or unusual for me. There are some things I can’t do (like graphic design) but I’m always willing to try anything within my skillset, or that can be explained to me. Unusual projects always teach me something new, or provide a welcome break in routine. And as above, if I don’t do it, I probably know someone who does. You can see a list of the services I offer here, or if there’s something you don’t see, shoot me an email at [email protected] and I’d love to talk about it with you.

Overall, I think the most important thing to remember is there are very few limits on what you can and can’t do with outsourcing. Yes, it does cost money, but with proper preparation and forethought, you can leverage the (tax deductible) expense as another tool to shape your business, and your future success.

Outsourcing Benefits from 2 Coaches

So as all of you know, there are plenty of coaches for the performance aspect of voiceover. For this series, I wanted to find coaches who work on the business and organization aspects of VO, and both of these gentlemen seemed to fit the bill perfectly. Marc caught my eye quite a while ago on Twitter with his blog posts. I was struck by the amount of actionable content he offered, and his common sense approach. When he moved into coaching, he kept his info along just the same lines. So he was a natural here! Tom I’ve known for ages through the awesomeness of Faffcon. He’s always been a lover of planning and organizing, and I was not surprised to see him take on the mantle of The VO Strategist! He’s given lots of webinars for Edge Studios, and was another perfect voice for this post. So take it away guys!

 

It doesn’t matter who you are or how good you are, you simply can’t do everything that needs to be done. To keep your business running efficiently and effectively, you have to be willing to outsource certain tasks to your team. Team, to be clear, doesn’t have to mean regular paid employees.

Agents, accountants, lawyers, editors, producers, web developers, coaches… all of the people in these roles can become valuable and trusted members of your team. A common quote in entrepreneurship circles states, “you are the average of the five people you spend the most time with.” When it comes to choosing your team, choose carefully and wisely!

Marc
[email protected]
http://marcscottcoaching.com

 

All successful businesses think long-term. Outsourcing is a perfect example. It is a powerful tool that will save you time, money, and energy. Delegating time-consuming tasks like editing or data mining lets you focus on your marketing, your training, contributing to the community, and more. Spending money now on outsourcing will save you money later. If you can’t or won’t invest in outsourcing, you may want to re-examine your business model.” Tom Dheere, The VO Strategist www.VOStrategist.com

Archive Thursday: The Importance of Holidays

Happy-HolidaysThis week’s Archive Thursday was originally posted on February 3rd, 2015.

In past years, I never took a break from my work. I worked seven days a week, whenever there was something to do, and to whatever hour it took me to finish my work. And frankly, I never had time for myself and wasn’t particularly happy.

More recently I decided to regulate my working hours. I get up at the same time every day, work until 5pm, and have the evening hours to myself. This doesn’t mean I can’t or won’t work outside of that time, but I make an effort to get everything done within my typical working day. The ability to have a few hours free every day is great incentive to get more work done. I also take weekends off and use the time to catch up on chores and pursue my personal and artistic projects. (I paint, for example.)

The fact that I do these things causes astonishment, and in some cases derision from people that I talk to. I fully recognize that my schedule would not work for many people who have full time jobs, families and children to care for. I would never intimate that what works for me is required for someone else–however, the importance of taking a break, of having some time away from the microphone and the DAW is absolutely vital. Giving your mind, fingers, and vocal cords a break (even if it’s a ten minute walk around the block) will give you a chance to refresh on all levels and make your next piece or section of work better, and you’ll feel better about it, which is worth those few moments, don’t you think?

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