Tag Archive for voice over

The Deets on Faff 9

Have you ever wished you could learn things that are directly applicable to your life as a pro-VO? Are you tired of the famous talking heads that although they’re awesome, don’t always have the down and dirty for the daily grind?

You need to go to Faffcon.

What is Faffcon? From the website: “FaffCon: the voiceover unconference, is a participant-driven professional development event for working voiceover industry pros. Its highly-interactive, peer-to-peer learning environment is consistently credited with helping establish VO-industry pros take their careers to the next level. Prospective participants must meet certain criteria and apply to attend. FaffCon sells out very fast, every time. To be sure to get the registration alert, please join our low-volume email list! We’ve committed to producing a total of 10 FaffCon unconferences.”

Personally, I’ve been to every Faffcon since 2, and every experience has been both valuable in a career and a personal sense. I’ve made incredible business connections and amazing friendships over the last 5 years, and I’ve written about it in my blog a lot. I strongly believe it can and will be valuable to any talent that approaches it with an open mind. There is diverse content, ranging from performance based classes, to business classes, and ‘techie’ content as well. Plus, you’re welcome to ask questions, and even lead a session yourself!

The atmosphere is as singular as any event I’ve been to in my lifetime, and one of the best benefits to the conference. People are open, eager to learn, and it’s a cardinal rule to leave egos at the door. You can come and go from sessions as you need to, so that you can maximize your learning time amongst everything there is on offer. Plus there is always time with other VO’s after hours, and plenty of meal and break opportunities to get to know people-and trust me, they are a very welcoming bunch!

Faffcon 9 is a great opportunity to jump in and join our Faff-family. There will only be 10 events total, and this event will allow first or second time Faffers to register early. The event has sold out in literal seconds, so this registration has some new rules to make life easier for everyone. You can find all the info, and join the mailing list here on the website.

Outsourcing Survey Responses

Quite a while ago, I took a survey of voice talent to ask them about outsourcing. It occurred to me that I had a lot of theories about why people did or didn’t hire out, and that it would do me a lot of good to ask, instead of just wonder! So I went to SurveyMonkey and created a free survey. (It’s a great site if you ever want to ask a whole bunch of people something.)

It’s taken me quite a while to get to my write up, but I wanted to share my experiences with you! In this post, I’m going to discuss my first couple questions and their answers.

Question 1- Are you interested in Outsourcing?

The first thing that surprised me was the sheer number of people-78% of respondents-that wanted to use outsourcing. Over the years, I’d run into enough people that told me they wanted to handle everything themselves that I expected that number to be much lower. To be sure, there were those folks, but only 8%. Another 8% said that they were not interested in outsourcing at all, and 16% said they’d have to know more about it first. (Understandable.)

Question 2-If you don’t outsource currently, what is holding you back?

A third of respondents already outsourced. 41% said money was their biggest worry-which I do understand, although I think it’s important to evaluate that question based on your future business goals. 7% said time held them back-it is hard to find the time sometimes. 19.5% told me they had a hard time letting go. Believe it or not, I do understand. When I’ve used outsourcing myself, it’s a struggle to allow someone else to handle parts of your business. Very much a trust act. 15% loved the idea of outsourcing, but they didn’t know what they needed, and the last 11% of folks said that their jobs didn’t really require it. I’ve talked to a lot of people who do mostly short form work who’ve told me that.


I loved getting in touch with my client base, and digging into how they saw me and people like me. It was an awesome eye opener to learn that there were a lot more people out there who were interested in outsourcing in the first place than I thought there were. I tried hard to give people a lot of answers to each question, so that I could pick up as many nuances as possible. I want to connect with and understand voice talent and the voice industry to the fullest extent I can, and to hopefully learn how I can better serve them along the way!

 

Outsourcing from the Voice Talent Perspective 2

I’ve enjoyed collecting these quotes from my talent friends. It’s awesome to see how much good outsourcing has done for people’s lives and careers. And it’s fascinating to see how people’s answers are similar, and different. Each person approaches the topic from a unique angle and has an interesting answer.
My hope for this series is to give people a different perspective on this topic, if they haven’t chosen to make the jump to outsourcing yet. It’s easy to limit yourself and your career by thinking you can’t do something, and I want to show people that more is possible! 🙂
Outsourcing has:
-made audiobooks fun again
-allowed me to have a life away from the computer screen
-improved my focus on performance
-become well worth the money
I think the single most important thing to understand about outsourcing is that you don’t want to wait until you are busy enough to starting outsourcing. Start outsourcing now and you will be amazed at how busy you get with work that fills up that available time.
When I began my transition to pursuing voice-over work full-time I practiced daily at not only becoming a better talent but also learning to be an engineer, studio designer, producer, director, etc. The industry was moving to home-studios and I felt I need to be an expert in everything! I learned a lot from trying to wear all those hats but the last, and more important, lesson I learned is that I’m better when I surround myself with people who are better at those things than I am. 
 
Outsourcing also taught me to be a better service provider to my clients. I want to hire the best people to work with me but if a subcontractor doesn’t communicate well or I can’t trust them to get the work done when I need it, then I look bad for my client and they don’t get hired again. So now I’m always thinking about what are my client’s real needs? How can I make them look good to their client/boss/customers?

Outsourcing from the Voice Talent Perspective

In the past several entries, I’ve talked about the benefits of outsourcing. But my perspective is useful, but incomplete. I wanted to bring in some of your fellow voice talent to talk about where outsourcing has already taken them. Check out the people below and the benefits that outsourcing has already brought to their careers.

 

“Outsourcing is a staple of my business.  I can’t do everything – and I certainly can’t do everything *well*.  So if I can hire people who do specific jobs better than I can, and free myself up to do more of what I’m really *good* at – why wouldn’t I?  It doesn’t cost nearly as much as you think.  And really – what is your time worth?  What is it worth to not have to edit a four hour audio project so that you can move on to the next project more quickly?  If you’re not a graphic designer or web designer – or perhaps not *great* at such things, hiring someone to use their brilliance on your behalf – isn’t just time saving.  It’s *money making*.  And kind of like the idea that you shouldn’t do your own demos, at a certain point, you’re *too close to what you’re editing/creating*.  That second pair (or more) of eyeballs can be really helpful to catch errors you missed, or provide a different way of thinking that can help you realize your vision even more spectacularly.  I outsource regularly and am not afraid to admit that my expertise lies elsewhere.  It makes me more productive.  And it make me look really good to my clients (and potential clients!) too.”

-Jodi Krangle

 

“It’s all about the cost of lost opportunities. I am a narrator, my talent lies in translating and author’s thoughts into the spoken word. On the other hand, I suck at editing/mastering. Every minute I spend on something I don’t do well is a minute I can’t spend on something where I shine. One hour of editing equals at least one audition. When I outsource, I can do more more of what will get me closer to my goal.”

-Jim Seybert

 

“When you’re first starting out, or even if you’re a seasoned pro who has gotten out of the habit…curating new leads is CRITICAL to continue to grow and be successful as a business.

The key is to find someone who can realistically work with the budget you have and the goals you want to achieve.
While I knew I was effective at finding leads on my own, it wasn’t exactly how I WANTED to spend all my time, and also wasn’t something I needed to do MYSELF. So even though I didn’t have the budget to hire someone for a constant stream of new leads, I did know that I could hire someone to find me a specific amount of good, quality leads that would lead to more work which would lead to being able to hire someone to do more work for me, and so forth.  And it WORKED! I’m now in the position that I can hire a part-time employee to do that work for me year round, along with other research that I don’t have time (or the desire to do myself).
The same goes for outsourcing your post-production audiobook or even eLearning work. If you are voice talent, YOUR job is to VOICE…not to EDIT, PROOF, and MASTER your audio. There are professionals that are way more skilled and efficient at that work. The added stress is not worth the money you “save.” In reality, you would have more time to look for more work, audition for and record actual projects if you weren’t bogged down in the post-production side. It’s WORTH the additional cost, and honestly you should be quoting with your post-production costs in mind. If someone isn’t willing to pay you enough to cover your narration AND post-production then perhaps it’s not a project worth your time. Plus, those are all costs you can write off for taxes. “

 

Outsourcing Checklist

Hello again! So when people come to me with a project, I’ve developed a list of questions I ask to help make sure that I can fulfill their expectations I thought it might be useful to know what can help an outsourcer serve you better.

For audio related outsourcing.

  1. When do you need this project done? (Date, time, timezone.)
  2. How long is the project? (For me at least, I’d rather know the length of the audio than the word count. I can convert, but it’s easier for me to think in terms of hours recorded than number of words.)
  3. Project specs: What kind of files do you need back? (file type, kbps, khz.) If it’s e-learning, do you need the files split and named? Do the breaths need to be taken out? Are there retakes to be removed?
  4. Don’t Assume: Everyone has different terms for audio/recording related things based on their background. Someone from radio and someone who was an ad executive may not call things the same words, be sure you understand what you’re asking for and hearing.
  5. Don’t Assume 2: Just because you always do something with your audio-that it’s automatic-don’t assume other people do the same thing. If you want your outsourcer to know what you need, tell them everything. Better to go over too much information than not enough and have everyone involved be unhappy.
  6. Don’t Assume 3: If you’d really like the files 4 days before the due date, don’t assume you’ll get them by then. Be as specific as possible about things that you’re looking for so that you can be sure you get what you want as well as delivering the way you’d prefer to.
  7. For proofing projects, it’s a good idea to share as much as you know about the client’s preferred audio state. Some publishers want everything word perfect, some aren’t quite as strict. It’s important to know exactly how fine toothed your comb needs to be. Plus things like-does the person need to worry about every little click? Or is the smaller stuff okay and just the big noises need to be notated?

For clerical projects:

  1. Start with the $: It’s a good idea to have a budget for this kind of work before you get started. A lot of research type projects could go on for very many hours indeed, and you don’t want to get a nasty bill surprise you’re nor prepared for.
  2. Find your limits: When it comes to research, it’s important to know as much information about what you’re looking for as possible. It makes the job far simpler for the person. If you want to find creative director’s emails, that’s a great place to start, but try to think of some other limits. If you don’t have a geographic preference (your local area, for example), try a simple numeric limit. You want 50 names. Or you want as many as can be found within your budget’s number of hours.
  3. Be specific: I know this sounds obvious, but I can’t tell you the number of people who’ve come to me with a really vague idea for a project that I end up not being able to help in their current state. The more information you can give me to work with, the easier it will be for me (or anyone else) to fulfill your expectations.
  4. Know what you want: This dovetails with the previous point, but if you want to grow your business, or find more clients, or post more on social media, know as much as you can about how you want to go about it. Social media, for example, strongly benefits from a cohesive message, and it’s a good idea to know what you want yours to be before you sign on to create a campaign with someone like me. I can help you be more organized, but It’s far easier if you’re at a certain level of cohesive thoughts
  5. Turn around: The turn around for non audio projects generally is a little more flexible, but it’s a good idea to have a timeline in mind for something like this.

What Should You Outsource?

This is the third installment in my series on outsourcing. Previously I’ve covered why and who you should outsource to.

When it comes to things like editing and proofing, when you reach that very individual quantity of ‘enough’, most people want to take the work off their plate. Some people prefer to do it themselves, and others are a bit too self conscious to share their flubs with others. (I’m sure I’m not the only editor who can tell you, we’ve heard it all before. It’s okay, I promise.) And of course there’s those who do mostly or all shorter work, and so therefore choose to keep it to themselves. I’m of the opinion that if you can afford the rate, there’s very little you shouldn’t send out. In freelance, there’s always something else you can be doing to improve your business!

But there’s the clerical things, the harder-to-define things that most people would love to send out, but aren’t sure where to begin. I’ve often talked people through defining their project enough that I’m able to help them. For example, I’ve had more than one person want me to help them find ‘new clients.’ I have to ask them questions like what kind of clients? Where do you want me to look? How much are you prepared to spend? The more parameters you’re able to come up with, the quicker and better I’ll be able to help. And, the more you’ll be able to know what things will cost!

Sitting down and having a brainstorming session will help you define the kind of work that you’re looking for, and give you some ideas of what you need. If you’d like to expand your social media presence, what types of accounts do you want to focus on? Or do you need help to figure out where your posts could have the most impact? Do you want someone to write posts for you? What exactly do you want to say? (Inspirational pictures? Links to projects? Blog post ideas? A consistent message will help you achieve your goals more than a scattershot effort.)

Overall, unless there are elements you’d prefer to handle on your own, in my opinion much of the work that goes into maintaining a business like ours can be outsourced. Yes, money is always a concern, but the benefits can make up the initial ROI, and over time, the financial ROI will follow as you have more ability to record and reach out to new clients. The more you automate, the more time you have for not only the recording that makes you money, but the at-home things that can give you energy and renewal for the next session behind the mic.

The previous post in this series, Who to Outsource to?, is here.

Who to Outsource to?

Welcome to my second installment about outsourcing! Last week, I covered why you should outsource in the first place. Now, I’d like to talk about how to find someone, who you should outsource to, as well as what to look for.

When looking for someone specific, many people consider family members. They’re right there, they already have at least some basic familiarity, as they’re aware of your career, and you may not have to pay them professional rates. The major downside is that they are family. It can be difficult to separate work needs from a personal relationship, and it can cause stress and upset if you’re not very careful. Insisting that your child or spouse finish work on the same type of schedule that we freelancers sometimes take is not always easy or wise. I’m not saying it’s impossible–some of you may know my Dad, Bob Souer has and does work with family members–it’s just best to be aware of the challenges involved.

Once you’re ready to get out there and find someone to work with, there’s a very important consideration to start with. Do you want someone local, or virtual? Some people are far more comfortable with an assistant they can meet with regularly, face to face, and can oversee on a personal level. Others don’t mind distance and time zones in between, but it’s a good idea to be aware of which you’d prefer before you begin. If you’re looking local, there are many ways to find someone, and I plan on covering that in a future post. Looking online, word of mouth is a great way to find connections that are already known to others in our industry, and to hear exactly how and what someone did for another voice talent.

Lastly, here are some things you should look for when you first begin work. The first and most important thing to remember when looking for someone to outsource to is the need for trust. Regardless of the project type, you have to at least have that basic bond of trust with your outsource person, whatever level of which you need to feel comfortable. If you don’t feel comfortable, it’s important to ask yourself where it’s coming from. Is this a temporary thing, because you’re new to outsourcing and you’re not used to the feeling of letting go yet? Or is it a deeper reaction, arising from your gut that is possibly responding to some kind of warning signal? One of the easiest methods to use when evaluating someone is to match their words and actions. If they say something, do they follow through? If they don’t, how do they communicate about it, and is something then taken care of in a reasonable amount of time? Considering this can help you make a clear eyed decision, should you need to do so. Firing someone is never pleasant, but if you’re not getting what you’ve paid for, it can be needed to do so.

Another vital thing to decide on is exactly what you need. I know this sounds obvious, but I’ve had more than one person approach me with very amorphous projects in mind. Sometimes I can help them, but the more details they have, the easier we can get moving.

The previous post in this series, Why Outsource?, is here, and the next, What to Outsource?, is here.

Why Outsource?

The first topic I thought I’d cover in this new series of mine is pretty basic. Why hire out in the first place? Many people I’ve talked to enjoy doing editing or proofing work on their own, or don’t feel comfortable sharing their audio mistakes with someone else. (Believe me, you all do the same kind of things, and it’s okay. You’re not alone in swearing when you make a mistake, or whatever you’re worried about!) When it comes to clerical work, they may be unsure of exactly what they need, or once again be not entirely comfortable sharing personal information with someone else. (Very understandable.)

My question to you is, why not outsource? Why should you do everything yourself? Maybe it’s ‘easier’ or more comfortable, but our businesses don’t grow by staying within our comfort zones. It’s a truism of business that you have to spend money in order to make money, and freeing up your time will have dividends, and sooner rather than later. Whether it’s some time to relax and recharge your batteries, time to get behind the mic and onto the next project, or marketing and netting yourself new clients, there will be benefits and dividends to help you grow and improve your business. It’s my hope in the coming weeks to feature some words from folks who have reaped these benefits and can share voice talent perspectives as to why and how it’s benefited them.

Perhaps you feel as though your business has to cross a certain threshold in order to make hiring out truly worth it. I think that’s partially true, but not completely. Even if you only hired someone for an hour’s worth of work a week, you could benefit by having that hour free for something else. Yes, it’s important to find the right person, someone who will take your business as seriously as you do, but I’ll cover that in a later post. Outsourcing is something that you can ramp up over time, but that can benefit you on a personal level and your business as a whole immediately.

The previous post in this series, New Beginnings is here, and the next Who to Outsource to, is here.

New Beginnings

Happy New Year!

Although I checked in once recently here, I’ve not written regularly on this blog for a long time. Part of the reason for that was that I felt burned out, that I had run out of topics and purpose both. I knew that if I continued, I would begin to write the sort of fluff that permeates way too much of online voiceover writing.

So what could my purpose here be? I have thought a lot about what I could share that would be unique and interesting to my readers. I considered discussing organization, since that’s something we all could do better, but there is more than one fine teacher of that topic already. I thought about my experiences, since that seemed to be the most likely place to find something that was not well trod already in our community. I also refused to be the kind of person who writes half-informed on a topic and ends up sounding silly. There is more than one topic where I know some, but not enough to truly be an expert.

Then it occurred to me the number of people over the years I’ve been doing this that have asked me about outsourcing. They’ve either been confused about what I do, unsure of what to ask, and not sure what I needed to know to begin our projects together. Many people in the voiceover industry use outsourcing in one form or another, but there’s very little cohesive information or ideas on how to use someone, when you should, what you should pay and many other questions.

With the New Year, I thought it would be a great time to begin some new posts on that topic, and although I’m not giving myself a schedule to post on, I plan on writing regularly, and bringing in new related topics as ideas occur to me. I hope that you’ll enjoy reading what I have to say, and that it may answer some questions for you about how to expand your business in a new direction with this new year.

You can read the next post in this series Why Outsource?, here.

It’s Been a Year

Polar Bear Poking Credit Dailmail UKA few days ago, I was given the Facebook notification that my last blog post has been posted a year ago. That caught me by surprise, to say the least. I feel like both I’ve been stopped a lot longer, and a lot shorter periods of time. So I thought I’d poke my head in here and tell you all what I’ve been up to! I’ve been writing–I want to start a newsletter, so that I can still regularly write to people, but there’s not the pressure of a weekly blog. I know that I often have things to say, but my creative well tends to run dry if I feel like I’ve exhausted a topic.

I’m also wanting to do more with the idea of organization, time management, and goal setting. I’ve often had VO’s come to me and look for plans or tactics to help get themselves more together, and I figure-if people keep asking for it, why not right? I know as well as all of your how hard it can be to maintain and set a schedule and stay organized in our world. Not to mention, people’s circumstances differ so much, there really isn’t a ‘one size fits all plan’. Plus, I know that it’s something that can do a lot of genuine good in people’s lives. That has always been one of the huge benefits to my work, and one of the reason I keep doing what I’m doing–I get to make people’s lives better and easier! Anyways, I’ll be around with more news on that soon.

And lastly, I of course have been editing, proofing, and virtual assisting all over the place. This year I was able to  go to the annual audiobook conference, APAC in May in Chicago, and I had a great time, as well as learning a lot about the upper echelons of that very interesting and individual segment of our industry. I met lots of famous folks, and was greeted as ‘the famous Karen Souer’ which was not only very flattering, but also completely hilarious. Next month (ack! so soon?) I’ll be heading to Minnesota for the 8th edition of the voiceover unconference, Faffcon, and I am working on a session idea for that fine space.

So I’m still here, learning, growing, and working my tail off like usual. As always, I’d love to hear from anyone–feel free to email me at [email protected] If you’ve read this far, thanks so much for staying with me, and I am proud and grateful to continue to serve the voiceover industry, for the past 5 years!

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