Do you write a voice over blog? There are quite a few of us who do. But my question for you is do you realize what you’re saying? When you write, is it just to share your thoughts with the community? It’s important when you write to have a purpose for doing so, and to know what that purpose is. Otherwise, why do it? There’s so much for each of us to do that it’s a good idea to consider and focus each of our efforts.
What content are we creating?
Why are we creating it?
What is the goal of this content?
Are we achieving this goal with what we write or share?
If you just want to talk about the cool things you’ve done, well that’s a purpose of a blog, although it’s pretty unlikely that anyone’s going to want to read it. Interspersing this with cool things that other people have done or are doing you may garner some more interest as you’re not just talking about yourself. If your purpose is just to put your name out there, you can get some traction with that, but the type of content creation that will really get you attention is almost another full time job. Rather than writing fitfully and without direction, perhaps delete that extra page on your website and focus yourself on marketing in a different avenue.
Everything we do is connected. What’s the context of your writing in your other personal promotion and marketing efforts? Does what you’re doing, what you’re writing about make sense and fit in with everything else? Make yourself into a lean mean effective use of time machine, focus your efforts, and measure the totality of what you’re doing against where you want to go with your business.