I read a lot of stuff online, and a while back I caught this article about liking on Facebook. It caught my attention, I felt much the same as the author, liking was just something that you did. My like was the internet version of the nod along during conversation. A thumbs up, a pat on the shoulder of support, whatever was the appropriate conversational emotion, a like allowed me to include it.
But what struck me after reading the article and deciding to give it a try is that a like is also a bit of a cop out. It’s not that it’s bad in and of itself, per se, but it’s an easy way to just skip through all the content coming at you and feel like you’re participating at some sort of social minimum. When I didn’t have the option of a quick click, I had to stop, engage, and really think about what I wanted to say. I was forced to do more than a drive by addition to the conversation. Even if I just told someone, ‘congrats!’ it required more from me. It was uncomfortable, a little frustrating, and I really liked it!
Much of my business results from online engagement. The more I talk to people, the more they see me, and generally the more connections and business I get. It’s easy to be lazy and just click like on someone’s post. Reading everything and engaging takes a lot of time, and multiplies the scheduling that I have to do to get through my day. I have to stretch and do a bit more work, and I don’t think that’s a bad thing. I really believe after trying this for a while that it’s worth it–and I’m going to keep doing it. I’m recommending it to you–see what not liking does to your news feed and your personal engagement on Facebook.