1. Tell people how you’re annoyed with another person in the community.
It’s so easy to broadcast what you feel. Facebook and Twitter feel like you’re talking to your friends, and it’s human nature to want to tell others how you feel. However, it’s vital to remember that the internet is your permanent record. Your post might not have an immediate affect, however it could easily be the proverbial pebbles that start an avalanche of opinion against you.
2. Discuss intimate life details.
This sort of ties in with #1. This is so easy to do. But honestly, nothing is private. So when you want to post a Facebook status about your personal life, think of it as broadcasting to everyone on the internet, and think about whether or not you would want everyone to know what you’re going to say. Also consider if you would want potential employers or someone who might give you a job referral to know what you were going to say.
3. Be hateful
Being angry is part of life. But the short term gain of blowing off steam online is not really worth the long term detriment of getting a reputation as an angry or unhappy person. Again, think of the reactions of potential employers or those who might refer you to them. Pick up the phone and call someone–it’ll be more personal, and you’ll have that voice on the other end of the line telling you how right you are.
4. Be political
Most people have opinions in this arena. Broadcasting yours will not change anyone’s mind, and will likely just give you that angry person reputation.
5. SPAM SPAM SPAM!
This is often because people are thinking in the mindset of ‘old advertising’. Things like ‘market saturation’ don’t work online. Your post doesn’t go away, and overdoing it will just make people associate you with irritation. No one likes spam, just because it’s you doesn’t mean you’re not spamming.
6. Spell reel good all the thyme. Grammer is, awesome too?
Everyone makes the occasional mistype. However, it’s always good to reread what you’re saying before you post it to cut down on mistakes, and make sure you’re not phrasing something awkwardly.
7. USE CAPS IN ALL YOUR WRITING!
I really don’t understand why people still do this. Online caps = SCREAMING. If you’re writing like that, people are picturing you screaming in their face. Great impression, huh?
8. Post about yourself, all the time, everywhere. The spotlight’s on you, right?
Remember the 80%/20% rule. 80% of your posts should be about others, only 20% of your posts should be about yourself. People are less likely to find you interesting and worth hiring if you only promote yourself all the time. Plus you gain the goodwill of others by promoting them and what they’re doing, which can lead to job referrals.
9. Push your voice to fellow voice talents. Everyone should know how good you are!
This is one particular to our community that I find mystifying. Seeking comments on the state of your demo is understandable, when it’s not overdone, but when you post ‘hire me please’ in voiceover forums? That doesn’t make any sense, and is a waste of time. You could be using the time to find something else to do marketing wise that could gain you money.
10. Say nothing. Better to keep quiet than make a mistake!
Although this is also a very easy course to take, it too is a potential problem. Creating an online presence is vital, not only for your current state of work, but for work in the future. Companies are moving their presence online more and more as time goes on, and you need to have a voice where their attention is. Even if you’re getting as much work as you want right now, can you guarantee the future?
Twitter is the topic in next week’s post, as I update my original thoughts on the subject with something I forgot!