Archive for April 2015

Archive Thursday: 10 Ways to Use Social Media Wrong

social-media-logosWelcome to another Archive Thursday! This week’s post originally appeared January 7th, 2013.

1. Tell people how you’re annoyed with another person in the community.
It’s so easy to broadcast what you feel. Facebook and Twitter feel like you’re talking to your friends, and it’s human nature to want to tell others how you feel. However, it’s vital to remember that the internet is your permanent record. Your post might not have an immediate affect, however it could easily be the proverbial pebbles that start an avalanche of opinion against you.

2. Discuss intimate life details.
This sort of ties in with #1. This is so easy to do. But honestly, nothing is private. So when you want to post a Facebook status about your personal life, think of it as broadcasting to everyone on the internet, and think about whether or not you would want everyone to know what you’re going to say. Also consider if you would want potential employers or someone who might give you a job referral to know what you were going to say.

3. Be hateful
Being angry is part of life. But the short term gain of blowing off steam online is not really worth the long term detriment of getting a reputation as an angry or unhappy person. Again, think of the reactions of potential employers or those who might refer you to them. Pick up the phone and call someone–it’ll be more personal, and you’ll have that voice on the other end of the line telling you how right you are.

4. Be political
Most people have opinions in this arena. Broadcasting yours will not change anyone’s mind, and will likely just give you that angry person reputation.

5. SPAM SPAM SPAM!
This is often because people are thinking in the mindset of ‘old advertising’. Things like ‘market saturation’ don’t work online. Your post doesn’t go away, and overdoing it will just make people associate you with irritation. No one likes spam, just because it’s you doesn’t mean you’re not spamming.

6. Spell reel good all the thyme. Grammer is, awesome too?
Everyone makes the occasional mistype. However, it’s always good to reread what you’re saying before you post it to cut down on mistakes, and make sure you’re not phrasing something awkwardly.

7. USE CAPS IN ALL YOUR WRITING!
I really don’t understand why people still do this. Online caps = SCREAMING. If you’re writing like that, people are picturing you screaming in their face. Great impression, huh?

8. Post about yourself, all the time, everywhere. The spotlight’s on you, right?
Remember the 80%/20% rule. 80% of your posts should be about others, only 20% of your posts should be about yourself. People are less likely to find you interesting and worth hiring if you only promote yourself all the time. Plus you gain the goodwill of others by promoting them and what they’re doing, which can lead to job referrals.

9. Push your voice to fellow voice talents. Everyone should know how good you are!
This is one particular to our community that I find mystifying. Seeking comments on the state of your demo is understandable, when it’s not overdone, but when you post ‘hire me please’ in voiceover forums? That doesn’t make any sense, and is a waste of time. You could be using the time to find something else to do marketing wise that could gain you money.

10. Say nothing. Better to keep quiet than make a mistake!
Although this is also a very easy course to take, it too is a potential problem. Creating an online presence is vital, not only for your current state of work, but for work in the future. Companies are moving their presence online more and more as time goes on, and you need to have a voice where their attention is. Even if you’re getting as much work as you want right now, can you guarantee the future?

Twitter is the topic in next week’s post, as I update my original thoughts on the subject with something I forgot!

“The Real World”

real worldToday (I’m writing this in March) was my first day at my new part time job. And I can already say, even now, that I’m glad I’m here.

Why?

Because just this first day has already shown me what I was missing for the nearly four years that I’ve been a Voiceover Virtual Assistant.

People! The work I’m doing is pretty physically demanding, but in the 4 hour training shift I had today, I talked with and helped more people in person than I have in the last six months, no question. Although it was draining in a very different way, I’m really happy that I decided to get out of my comfort zone and do this.

People need people. Everyone likes different amounts or situations of people, but even for those with families who see others on a regular basis, the lack of ‘watercooler’ time in person with others can be isolating, and a bit of a downer. Social media is great, and a wonderful way to stay in touch with people, but it doesn’t make up for that personal connection. Industry conferences like Faffcon or Faffcamp are great to meet other people who do what we do, but they’re only once a year and not always feasible due to time or budget concerns.

Although I’m not suggesting we all go out and get second jobs, I think it’s important to take some time away from your microphone, get out of the house, and connect to people! I know you’re probably thinking you don’t have the time, but make the time. Really. You’ll come back to your work refreshed and energized in a whole new way, and it will help you avoid some of the pitfalls of staying alone in a little box all day, and keep you from getting stale.

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