Archive Thursday: 5 Ways to Fail at Voiceover

http://www.dreamstime.com/stock-photos-fail-stamp-image288982431. Talk and never listen.

So much of the business involves learning. This is true for everyone, from the most raw beginner to the most seasoned veteran. Just the sheer scope of change in the past 30 years means that there’s always room to grow, to learn, and innovate in what we do.

2. Listen to the wrong voices.

Due to several factors–some of it the aforementioned change in the past couple of decades, some of the endless desire of people to profit from others in a negative way, there are definitely people in the voice over world who are not worth your time. There are people who are stuck in the past-the techniques, tips, and ideas that they offer are-due to the pace of technology-dinosaur era. Others will promise you the world, or all the booking you can handle, and in the end the only thing you’re left with is an empty wallet.

3. Don’t deliver.

We all have busy lives, busy careers, and it’s a tough thing to keep up with it all. But whether it’s to a prospective client about a deadline, the type of audio you are able to deliver, to a fellow voice talent about something you’re able to do for them, don’t overstate. Yes, you can make a mistake or just not be able to do something, but don’t make up things out of whole cloth. We live in the age of easy and instant fact checking. People will find out, and you won’t be known for being great at what you do!

4. Ignore playground rules.

For the most part, the voice over community is awesome, welcoming, and very supportive to people at all levels of the business. But there are trolls and people who do nothing but bullhorn (LISTEN TO ME HERE’S WHAT I DO!!) as opposed to converse. There are businesses and companies that take advantage of the community that they claim to support, by putting their desire to wring every dime from people rather than to help people reach a new stage in their careers.

5. Turn on the complaining broadcast.

Everyone’s had bad experiences. No matter who or how you work, things can go bad sometimes. But keep it to a private few. If it’s on social media, keep it in a message to trusted friends. Or pick up the phone and call someone, it’ll do you a world of good. But keep it OFF public broadcasts. It may make you feel better in the moment, but in the long run it does nothing but make you look negative, and may turn people off who want to refer to you or hire you outright.

(This also applies in a different direction to people who do nothing but broadcast their good fortune all the time. We’re happy you’re doing well, but is it okay with your client to talk about their project? Be careful what you put out for the public view, always!)

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