When to Outsource?

Hey guys! I’m sorry it’s been so long since I’ve been able to touch base here on my blog. A whole bunch of life and work things made it hard for me to write. But I’m back to write more about this important topic.

So if you’ve been reading along with me, you’ve probably picked up on the fact that I’m using the classic ‘5 W’ questions as a theme. I’ve taken them a little out of order, but I think they really fit the motif of the questions people often ask about the topic. The next question I’ve decided to tackle is when?

Many people that I’ve talked to, or read the opinions of, say that they’ll outsource when they’re ‘making enough money’, or they ‘have as much work as Bob Souer‘. (Seriously, people have said that to me, and I find it hilarious that my dad is being used as a metric.) But I think this idea, although understandable, is not always the best choice. Although I would never tell anyone to deprive themselves of needed funds, in this business as in any, you have to spend money to make money. The reality is that work like editing, proofing, or clerical work takes a great deal of time, and takes you away from the mic. Many people could edit your audio or proof it, but to paraphrase my Dad, ‘you’re the only source of your voice.’

If you don’t have to wait, don’t. As I said above, if it’s bread, don’t take it out of your mouth, but if it means making a smaller margin for a while, or a minor loss, it can be worth it in the long run. In business, it’s important to think about not just where you are, but also where you want to be. Specificity is important in this, more than just a generic ‘someday’. Outsourcing something you don’t have to be doing can give you time for research, marketing, calling contacts, doing household things you need to, or literally anything else that can help your business or personal life.

I’m a big believer in the principle that we’re only bound by the rules and walls we make for ourselves. Obviously there are some circumstances that are not negotiable, but in many cases we limit ourselves by saying ‘I can’t.’ If you say that, you won’t, and you may very well miss opportunities you could take by risking a little, pushing a little harder, or going beyond what you thought you could do.

In closing, when should you outsource? As soon as you possibly can, your future business self will thank you.

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