You Gotta Spend Green

Last post, I discussed the importance of charging a fair rate for your voiceover work. This post is a companion to that, because I want to also mention how you’ve got to spend to make.

I often see newbies coming into the Facebook and other groups asking for mentors and recommendations. That’s not in and of itself bad, but when you buckle down and start building something that is going to take you places–your business–you want to build it right, and not have to come back later to fix mistakes or try and rebuild client relationships. It might seem hard or make you wince to imagine how much you’ve got to pay for a good coach or a demo, but trust me, in the long term it’s worth it.

Let me give you an example from my work in audiobooks. In more than one case, I have gotten a job from a frantic client email that says ‘this took way longer than I thought it would! Help! I need to make my deadline!’ (Or sometimes they’re way past their deadline!) What does spending money have to do with this? You need to spend time with an audiobook coach to understand the process and the marathon involved in audiobook recording. If you’re going to self edit, you need to understand exactly how long that will take you, and factor that in to your time. And honestly, in order to create a well functioning assembly line of audiobooks, you should outsource at least the proofing part of your work. Yes it involves spending money, but you can cover production costs in your rate.

Or other cases, where someone who didn’t know their equipment or software wasn’t able to make ACX specs and had their book bounce back. Or they edited something in a way that made them sound bad. Or their mic was backwards, or they had ferocious static. They didn’t check with an engineer, or they didn’t get their space looked at, or they didn’t do one of many costing things before they got started.

The ultimate result of things like this is your client relationship and your reputation as a voice talent. Your ability to make your way in the industry in general rests on your product–your voice–and you want to make what you hand out as good as possible, as soon as possible, because if you damage one of those relationships early on, you don’t generally get a second chance to impress the client.

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