Archive for April 2019

Outsourcing Checklist – Rerun

Hello again! So when people come to me with a project, I’ve developed a list of questions I ask to help make sure that I can fulfill their expectations I thought it might be useful to know what can help an outsourcer serve you better.

For audio related outsourcing.

  1. When do you need this project done? (Date, time, timezone.)
  2. How long is the project? (For me at least, I’d rather know the length of the audio than the word count. I can convert, but it’s easier for me to think in terms of hours recorded than number of words.)
  3. Project specs: What kind of files do you need back? (file type, kbps, khz.) If it’s e-learning, do you need the files split and named? Do the breaths need to be taken out? Are there retakes to be removed?
  4. Don’t Assume: Everyone has different terms for audio/recording related things based on their background. Someone from radio and someone who was an ad executive may not call things the same words, be sure you understand what you’re asking for and hearing.
  5. Don’t Assume 2: Just because you always do something with your audio-that it’s automatic-don’t assume other people do the same thing. If you want your outsourcer to know what you need, tell them everything. Better to go over too much information than not enough and have everyone involved be unhappy.
  6. Don’t Assume 3: If you’d really like the files 4 days before the due date, don’t assume you’ll get them by then. Be as specific as possible about things that you’re looking for so that you can be sure you get what you want as well as delivering the way you’d prefer to.
  7. For proofing projects, it’s a good idea to share as much as you know about the client’s preferred audio state. Some publishers want everything word perfect, some aren’t quite as strict. It’s important to know exactly how fine toothed your comb needs to be. Plus things like-does the person need to worry about every little click? Or is the smaller stuff okay and just the big noises need to be notated?

For clerical projects:

  1. Start with the $: It’s a good idea to have a budget for this kind of work before you get started. A lot of research type projects could go on for very many hours indeed, and you don’t want to get a nasty bill surprise you’re nor prepared for.
  2. Find your limits: When it comes to research, it’s important to know as much information about what you’re looking for as possible. It makes the job far simpler for the person. If you want to find creative director’s emails, that’s a great place to start, but try to think of some other limits. If you don’t have a geographic preference (your local area, for example), try a simple numeric limit. You want 50 names. Or you want as many as can be found within your budget’s number of hours.
  3. Be specific: I know this sounds obvious, but I can’t tell you the number of people who’ve come to me with a really vague idea for a project that I end up not being able to help in their current state. The more information you can give me to work with, the easier it will be for me (or anyone else) to fulfill your expectations.
  4. Know what you want: This dovetails with the previous point, but if you want to grow your business, or find more clients, or post more on social media, know as much as you can about how you want to go about it. Social media, for example, strongly benefits from a cohesive message, and it’s a good idea to know what you want yours to be before you sign on to create a campaign with someone like me. I can help you be more organized, but It’s far easier if you’re at a certain level of cohesive thoughts
  5. Turn around: The turn around for non audio projects generally is a little more flexible, but it’s a good idea to have a timeline in mind for something like this.

The Memes are Lying to You – Rerun

There is a common cultural trend nowadays, to ignore the ‘haters’ in life. I’ve seen a thousand colorful pictures with trite sayings explaining how only your dreams matter, how everyone who tells you no is trying to drag you down, and to not allow those people ‘power over you.’. Of course it’s very true that there are always people who are negative for no reason, who do harm and intend to do nothing less. But the ‘ignore the haters’ trend can very easily be taken too far.

In the voiceover industry, there have been tectonic shifts over the past 20 years or so. What was once an industry exclusively conducted in professional studios has now morphed into an army of at home talent who buy some equipment, hang some blankets, and record some stuff. There are those who regard this trend with somewhat of a jaundiced eye, seeing raving packs of lowballers and people who are diluting the market. Others may view things more charitably, seeing it as an opportunity to expand the market, and allow more flexibility in terms of how the work is done.

Where these two trends intersect is in the way that some voice talent ferociously defend how they do things. Whether it’s low rates, or artistic choices in audiobook prep, these people will fight to the death that their choices are just as valid as the anyone else’s and no one can deny them the right to do whatever they like.

But there’s a few points I think those folks are missing:

  1. It isn’t personal.

    No one is attacking you. Seriously. It may seem like people are lining up to take potshots at you, but I promise you, I have met hundreds of voice talent in my 5 years doing this, and the vast majority of them are really nice people. In most industries, the kind of advice and real world experience that you can draw upon FOR FREE would cost you a great deal of money. People want to help. What they are sharing are things that already work, because most of the folks who are sharing often in those groups are working professionals. No, you don’t have to robotically follow their advice, but it can really pay off to carefully consider their thoughts and experience, because this is about more than your choices, this is about your business in a whole. Do you really want to dismiss this, and lose out on the chance to reach your goals faster?

  1.   This is real world advice.

When you ignore or dismiss advice from working pros, you’re not ignoring words from people who are rich and famous and have no connection to the regular working stiff. Each and every one of those people have worked their way from beginner to pro by tenaciously pursuing excellence and craft, and learning every step of the journey. Yes, there is bad advice out there–vet your advice! If someone is well regarded, knowledgeable, and experienced, you can find out pretty quickly with a few questions and some quick searches. If someone is promising you the world when you do this or that thing, or if you pay them lots of money? Yeah, that you can ignore. But when someone who is living and working where you want to be with your career gives you advice? Step outside of yourself, quiet your ego, and listen.

  1. Ignore your ego.

As I’ve said above, there are plenty of people online and in the real world who are negative just for the sake of being so. But, the majority of opinion and action isn’t something to shrug off for ‘your way’. What experience and background do you have to substantiate your opinion? Where is your expertise? I’m not saying these things to dismiss you-again, as above, this isn’t personal. However, if you can look at the bigger picture, if you can step outside of yourself, and truly become humble and learn, you can find success much more quickly and thoroughly than you will driving yourself very quickly in the wrong direction.

  1. What ARE your goals?

Fundamentally, the higher end voice hirers DO have standards. There are specific things that you will need to approach those people, and it isn’t negotiable. Do you want to do voiceover as a sideline? A few extra dollars here and there? Then keep doing what you’re doing. Keep ignoring those ‘haters’. But if you want more, if you want success, then ignoring those who came before is going to get you nowhere. It’s not that you have to do the same thing, creativity and innovation are certainly both valid and valuable, but defending your views against all comers, accusing and finger pointing, and not accepting the validity of someone else’s ideas at any cost? You’re going to have a hard time creating that career.

  1. Beware of ripples.

We are a connected community. Although you may not see the voiceover hirers in the Facebook groups, there are some there. And more importantly, if you are known as a jerk in the community, people aren’t going to forget, and your reputation will suffer. Perhaps you don’t worry about what other voice talent might think of you. Well, that’s valid, except for one magic word. Referrals. I know quite a few talent who refer work to others, and who seek out people of particular voice niches. (Accents, bilingual talents, etc) who are reliable to use as names for their clients. And you never know who will hear or see something. Things on the internet don’t go away, and something you said weeks, months, or years ago, can easily come back to haunt you.
In conclusion, there is more. There is more than you, there is more than your opinion, more than the current state of your business, more than the obvious and immediate consequences for your actions. Thought, consideration, and reason can lead you away from some serious roadblocks you can create for yourself.

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