I’d like you to think about the course of your week. If you’re like most talents I know, you’re pretty busy, combining your skills behind the mic with marketing, family time, possibly also a ‘day job’, honing your skills, editing, proofing, and many other things. Think about what you could do if you had one more hour a week of time free to do anything you needed to.
Many people I’ve talked to love the idea of outsourcing, but most of them reserve it as an idea for ‘someday, they’d like to’, or ‘they’ll do it when they’re really busy’. I truly believe that even if it was only for an hour a week, or even an hour a month, every talent from the greatest to the least could benefit from outsourcing. I’ve collected below some quotes from talent who outsource on a regular basis so you can see from their perspective how valuable they find having some of their tasks taken off their hands.
Outsourcing is actually a big issue and broad topic. And the reasons to outsource probably vary for people, depending upon their small business needs. I guess you have to think about where your personal expertise as the business owner should be focused, and how you can alleviate other tasks to give yourself that focus. The first few times, sometimes it’s about making the decision that you can afford to do it, in fact looking at it as an investment. When things get really busy, you’ll be happy as you’ll have “as needed” resources. Then as your business grows you need to outsource in the areas you feel someone else can do as good a job as you, or where you can quickly show them how so you don’t have to do whatever that is, so you can focus on what drives your business forward. –Rebecca Michaels Haugh, VO Artist
I am so grateful to have found Karen. I am a voice over artist in Tokyo and am expanding my business. I created a weekly radio show and a monthly radio show that Karen is now 100% in charge of booking and scheduling. Karen is prompt, efficient, warm and personable and the guests that I have on the show are happy with the contact that they have with her. I am increasing my voice work business by creating and voicing online products for English language learners in Japan and Karen’s assistance in this end of my business leaves me room to do what I love—voice over. I listened to a lot of successful business people talk about what they wish that they had done—all of them—100% wished that they had gotten assistance in their businesses. In setting income goals for myself I realized that if I wanted to reach them, I was going to need help. Karen gives me the professional assistance that I need to reach my goals and expand my brand name thereby increasing my in-studio bookings in Tokyo. I highly recommend that if you have projects that are on the back burner because you do not have time and if you have income goals that you are not realizing that you hire Karen to take some of the load off of you so that you can get those plans realized. –Katie Adler, VO Artist
The primary reason I outsource the vast majority of my editing, even much of the relatively short stuff is because doing so allows me to take on more work that would otherwise be possible. I like to work, but I especially like to work narrating; so by hiring others to do the stuff I don’t enjoy as much I both increase the amount of work I do and even better, increase the percentage of work I do that I enjoy doing. This is turn increases the level of delight I have in my work and my life in general. To me, it’s a “no brainer” to trade some money for greater satisfaction. –Bob Souer, My Dad, VO Artist
We have all learned in other careers or projects, the importance of delegating. Sometimes it seems, as business owners with no full time staff, we forget that we still need help, or we think it impossible or unaffordable. Outsourcing is simply delegating tasks that someone else can do, so that you have more time to grow your business, stay in touch with your clients, practice your craft (those things that no one else can do for you). You may be a self-employed solo operation, but you don’t HAVE to go it alone. Everyone wants more time and we’re generally told, it’s the one thing money can’t buy, but guess what…you can literally buy yourself some time if you simply outsource some of your tasks! It’s super easy to get started and it doesn’t cost a fortune. What else and how much more could you do (including profit producing activities) if you had more time? How much more would you enjoy your work if you could have an hour a day or a few hours a week to do other things you enjoy? Next time, before you say “no way”, look at the big picture and consider the benefits! –Kirissa Shipp, President TVandRadiovoices.com
It’s all about opportunity cost. What gig am I giving up by trying to save money by doing my own grunt work?
Even if you’re only doing a $100 pfh stipend audiobook, give up that $25 so you can move on to the next $100 pfh stipend gig while your proofer is doing his/her thing. 2 x$75 hour books nets you more than 1x$100 pfh book. –Jeff Kafer, VO Artist
As small business owners in the field of voiceover, time is often our most valuable asset. Unless you’re rolling in residuals, income is directly tied to how much time you spend talking into the mic. In my experience, outsourcing allows you to have the other essential elements of your business tended to so that there is more availability for recording.
Furthermore, I also wanted to be able to prioritise my time to be able to put more into marketing rather than data entry; more time into networking than audio editing and so on. Also sleeping – I like sleep.
I’ve found tremendous value in having my assistant direct and live-proof my voiceover sessions. It means having a fresh pair of eyes that let me focus more on the performance and there are almost no pickups in post. Outsourcing allows me to be selective about what I spend my time on, so that I can give my attention to the aspects of my business that are most important to me. –Matt Cowlrick, VO Artist