One of the biggest lessons that I’ve learned is that most voice talent love the idea of outsourcing some of their work, but many people aren’t sure how to get from their idea to their goal. When they reach out to me, they are very enthusiastic, and also often rather uncertain. They’re looking for answers, but not sure exactly what the task is. I always feel bad when I get these calls, because I wish I had a one-size-fits all easy solution or system on how to create a project from people’s ideas.
But here’s the thing–even if I did have a system, chances are, it probably wouldn’t work for you. Why? Because every life is different. Every business is different. I wouldn’t offer the same kind of organizational advice to a single mom with young kids as I would to a mom who has older children and a spouse, even though they have some obvious common points. The shape of Single Mom’s life is going to be different, the needs of her children will be different than Married Mom’s would. Also, Married Mom has the potential of asking for spousal help. Though both have to deal with kid interruptions, Single Mom has likely more, and probably a different level of need than Married Mom. People learn differently, process information in their own way, so it’s pretty difficult to come up with a single plan for everyone.
I’ve done many research or organizational projects for folks, and I’m always happy to do more. But there is one absolutely vital task you ought to complete BEFORE you seek outside help.
What is it?
Know what you want, as completely as possible.
Sounds simple? It isn’t. Let me give you an example. Let’s say you want to get in touch with ad agencies, to open up a new area of business for yourself. You come to me, and you say that, and I ask exactly how much you want to spend, because I could do that full time for a month, and not be done. Then I start asking questions, do you want to look nationally, or regionally? Do you want smaller or larger agencies? I’m happy to ask all these questions to help you define what you’re looking for, but hopefully you can see my point that what you want requires some refining and digging down to actually find it.
Perhaps a more specific example. You want to, say, be more organized. Organized in what? Your daily routine? Your invoicing? How you record? If it’s your daily routine, the only real way to do it is to tailor it to the facts of your life. If you’re like one of the moms in the examples above, it might be helpful to think of your work in terms of 15 or 30 minute periods. What can you get done in that amount of time? If you’re a single person, obviously you have a different dynamic. It’s more likely that you can work for longer periods of time, yet it’s important that you have time for your non-work life also.
The idea is that in order to know what you want and need, you have to break the problem down, to ask a lot of questions in order to specifically identify where the next steps are, and what the best steps are for you in your particular career.
So if you want to take those further steps in life and career, do some hard thinking first, and you’ll find yourself farther down the path than you might realize! It’s so much easier to take the steps you need to when you know exactly what those steps are!