Tag Archive for success

Looking in the Mirror-And you!

So as the last part in my series here, I have to touch on one more little bit of self examination. It goes along with my last post, talking about negative self talk. It’s negative self opinion about your own talents.

In my time serving the voiceover community, I have heard so very many talent talk about flaws in their voice or delivery, their mouth noise, their read, or any one of a number of things. I honestly make a point with every one I talk to to reassure them that whatever it is they are worried about, that they believe is ‘their’ thing, lots and lots of other people do too.

Working from home is such an isolating profession, and the voiceover industry in particular since we spend so much of the day in our offices or booths. You hear your voice, or maybe one or two others on a regular basis. Me? I hear dozens, and have heard dozens. I can promise you that you’re not flawed or unique in your amount of mouth noise. Or whatever you’re worried about! Don’t let your anxiety or negative self-opinion drag you down and lead you to be hard on yourself for no reason. You’re not alone!

We all have so many details to worry about as self motivated entrepreneurs, so don’t let something this minor trip you up.

Now let me say as an addendum here, there is one way that positive self talk can harm you, and it’s not about mouth noises. In extreme cases I’ve seen people so convinced that they knew what they were doing, they ignored pro advice from experts in the VO genre because they believed that they knew best. There’s a good self examination, and good self opinion, and there’s evaluating advice that we don’t want to hear from people who know what they’re saying. And it’s pretty easy to figure out who is worth listening to–the internet is all around us as a fantastic research tool to figure out who’s done what, worked with whom, studied with whom and so forth, plus reams of past advice in many cases. (Thank you FB search-in-groups function.)

Many talent have seen a flood of people enter the industry, lured by unscrupulous coaches after their dollars, or idiotic articles that paint voiceover as nothing but ‘talking’. These newbies will often make transparent grabs for advice, having done little to no research or learning on their own, and in some cases have even asked for people’s client lists! That being said, sometimes you might get a grouchy response when you ask questions or look for information, but don’t let the snark dissuade you. We’re good people. We work hard, and the best friends I’ve ever had have come through industry relationships.

Next week I’ll be discussing another major thief of joy from my voice talent friends-comparison.

Looking in the Mirror-What Now?

So you’re here. You’ve got some guides looked at, you’ve made your notes, and you’re full of ideas. Now what?

The place you’re at is a tough one. It’s easy to get paralyzed at this point, or to have an awesome start, but then fall off the wagon with your plan a few weeks or months later. (It bears an uncanny resemblance to those New Year’s Resolutions!)

I have two pieces of advice for you to help you get going on your self improvement train. Number one, keep it small. Whatever your first task, your first step on what you want to do is, keep it as small as possible. At this point, getting the ball rolling is a whole lot more important than how far it moves. You want to keep it small to help make it (whatever your steps are to your goal) doable, and something that can turn into a habit. If you make grand and vast plans, life will probably get in your way in a hurry, or you’ll fall off the wagon before you can lock in your habit forming, so that you’ll have the regular turning to your tasks as part of your daily routine.

Second piece of advice–watch your self talk! Maybe this sounds a little too ‘self-help-book’ to you but listen to me for a second. The way we talk, to others and ourselves influences our thinking. The more you state or think something, the more you’ll believe it. If you call yourself stupid or some other negative word it’s easy enough to believe it on some level over time. You don’t have to talk to yourself in sunshine flowers and hippies, but if you call yourself stupid, counter it. Say, ‘no, I made a mistake, that doesn’t make me stupid.’ The reason why I emphasize this is because many of the voice talent I’ve met are extremely self critical, particularly when they make a mistake, and feeling like you’ve failed will only make you do so. You’re going to screw up on your goals. Maybe you’ve fallen off the wagon for a while. Accept it, learn, and get the heck back on! The race is only over when you’re dead.

Next time will be my last post in this series, covering one of the most common things I’ve seen voice talent do in the 7 years I’ve been in this business.

Looking in the Mirror-How To

So when you decide it’s time to slow down, to do that self-examination, how do you go about it? For me, it starts with picking up a pen, and writing. Personally, writing on paper has always helped untangle my mind. I love making lists and writing out my thoughts to help me get myself in order. I often discover numerous things about whatever I’m working on while I’m writing. Other methods may include sitting down on the computer and doing research, or typing as opposed to writing out your thoughts. Whatever works for you, as long as you’re taking time and taking a good look at where you’re at, that’s the important thing. I’ve talked to a lot of people who have a hard time with recording their thoughts, or even just stopping long enough to do so. I believe this is important though–even if it’s a pad and pen on your counter you scribble on as you move through your day. Or an app on your phone, whatever works!

While you’re here, ask yourself some questions. Where do you want to go with your business? What is your ‘big’ goal? How are you going to get there? Do you have an infrastructure in place to handle a greater amount of work? Do you have a business plan, and if you don’t, when will you make one? And don’t get overwhelmed because something seems big or far away, when it comes to your goals. Make the goal, but then look at what the first step is. The goal is important, but after that, it’s only the step in front of you that matters. For right now, just get down as much as you can. You can fine tune later.

When you’re looking at guides and how-to’s, make sure you’re considering how they can work with your specific life circumstances. Kids, outside jobs, and many other factors influence how we make organizational plans fit our lives. It’s easy to give up on getting more organized or evaluating things if we feel like we’re failing whatever plan or guru we’ve found. Don’t let someone else’s idea of how you should be running your business make you feel like you’re not good enough.

The important thing is to take a solid look at where you are, where you’re going, and how far you’ve come. To make plans, and consider new things. To admit things you could have done better, but also to celebrate your successes. The mirror may be uncomfortable sometimes, but we all need to take a good long look to be sure we’re going where we want to, and we know how to get there!

Blogger Profile: Bob Souer – Rerun

bob_souer_professional_story_tellerThis series came to mind before the new year, and I knew one of the first people I wanted to feature was my father–and not just because he’s my Dad! I can’t count the number of people over the years who have mentioned Dad’s blog and how much they’ve enjoyed it, learned from it, and valued his words. They usually start out by telling me how awesome my Dad is, and then mention the blog, but still… 🙂

Dad has been blogging since May of 2005. He doesn’t post on a regular schedule, but I know that his readers find him worth the wait. His posts cover a pretty wide range of topics, but one of the first things he told me when he and I were discussing blogging, online content, and how you should present yourself was that he made a point of featuring other people whenever possible. Not only does it generate goodwill, and make you look good, there is also a lot of cool stuff going on out there that people should know about! In that vein, Dad also keeps a pretty lengthy blogroll of everyone he’s ever been able to find who blogs about voice over in some fashion.

In short, I would venture that my Dad is one of the mainstays of the voice over blogging world, and someone that is always interesting and valuable to read.

Pronounceology Interview – Rerun

Hey guys! Adam Verner, a very fine audiobook narrator and a fellow Faffer has come up with a great tool for narrators called Pronounceology. As soon as I saw him post about it, I knew I had to get the lowdown on such a great idea and how he came up with it! Here’s all the details about this site, which will make your future research way easier!
1. Pronounceology! What is it? (And where did you come up with the name?)
In a nutshell, Pronounceology is a tool that hooks into the backend of major online dictionaries and pronunciation resources like Merriam Webster, Oxford, and ForVO to provide bulk pronunciations and definitions.  It also acts as a kind of “home base” for research on the web, allowing you to save reports or words you’re looking into, the source URL for pronunciation, phonetic spellings, and any research notes.  I’m hoping it will be kind of like a Swiss Army Knife for research, with as many import and export options as possible.  Right now you can import a spreadsheet or CSV with page numbers, simply paste in a list of words, or import notes from iAnnotate (it’ll pull out just your highlighted terms).  Other PDF sources can be supported in the future if they’re popular enough or in demand.  Other dictionaries can be added down the line, as long as they have an API (Application Program Interface), which is a way for programs to access databases.  Those will form the core functionality of the tool, since that’s the way to search for a whole list of terms at one time.  There are also prebuilt search links for you to go find an obscure pronunciation.  For example, a lot of proper names and places aren’t in standard dictionary databases, so I’ve included links to a search in YouGlish.com or YouTube interviews.  If you’re looking for how to pronounce Richard Cytowic’s last name, for example, clicking a link will take you to a YouTube search for “Richard Cytowic interview.”
The other cool component will be exporting just the phonetics you need back to you source PDF or manuscript.  I know all narrators work differently, and my hope is that the tool is flexible enough to cover many different types of workflows. I’ve always kept my research in a spreadsheet as it’s easy for a proof listener to follow along, but that’s meant I’ve had to cut and paste by hand every set of phonetics back into the appropriate page of the PDF for seamless narrating. Pronounceology will do that for me, though I may want or need to go back through the script to adjust the placing of the text.
As far as the name goes, “ology” means “the study of,” and I often find narrating challenging titles is almost like a study of pronunciation.  Other times, it’s like a Sherlock Holmesian tracking down of elusive vocabulary!
2. Where did you get the idea to create Pronounceology
Basically, I’m a total dork.  But really, I love words, automation, and optimization.  If there’s any way for me to save keystrokes and time and get back to what my true passion is – narrating books – I go for it.  I’m always writing macros on my computer to automate invoicing or perform repetitive tasks.  I’ve longed for something like this to exist for years, and finally decided I should just build it!  There are plenty of great resources out there for pronunciation, but as far as I could tell, no tool that allows you to import in bulk, or multiple terms at a time.  For some titles I would be spending hours and hours tracking down pronunciations, and not every publisher pays you for that time or helps you with it.
3. Are you running the back end yourself? 
No, I’m working with a great developer, formerly with HP.  After interviewing many, many different freelance programmers and full development firms I finally found a great fit, someone who “gets it,” and brings his own ideas to the table.  As of now we’re running in Node.js and totally boosting the runtime environment with a flux capacitor.
4. From what you’ve posted, I see that it’s primarily intended for audiobook narrators, but have you ever thought about elearning pronunciation?
Oh yes indeed!  I’m starting with the audio book industry since that’s my full time job and the community I know the best, but this tool could be useful for literally anyone that needs pronunciations.  eLearning, other voice over, and most importantly, the ESL and language learners market are next on the list.  I’m even hoping to partner with schools or universities to provide “enterprise” accounts for any students learning English.
5. Do you have a place where people can check back or sign up for updates about the site? 
I’m so glad you asked!  Check out the teaser video on Pronounceology.com and sign up for the email list to be notified of updates.  I’ll be releasing more videos with more details in the months to come, and I hope to launch later this year.  You can also contact me at [email protected] with questions or feature requests!  In addition, I’ll be at APAC (audio book conference) in New York City this week and can do live demonstrations if anyone is interested (assuming the pesky WiFi cooperates!).

No One Size Fits All Solution

One of the biggest lessons that I’ve learned is that most voice talent love the idea of outsourcing some of their work, but many people aren’t sure how to get from their idea to their goal. When they reach out to me, they are very enthusiastic, and also often rather uncertain. They’re looking for answers, but not sure exactly what the task is. I always feel bad when I get these calls, because I wish I had a one-size-fits all easy solution or system on how to create a project from people’s ideas. 

But here’s the thing–even if I did have a system, chances are, it probably wouldn’t work for you. Why? Because every life is different. Every business is different. I wouldn’t offer the same kind of organizational advice to a single mom with young kids as I would to a mom who has older children and a spouse, even though they have some obvious common points. The shape of Single Mom’s life is going to be different, the needs of her children will be different than Married Mom’s would. Also, Married Mom has the potential of asking for spousal help. Though both have to deal with kid interruptions, Single Mom has likely more, and probably a different level of need than Married Mom.  People learn differently, process information in their own way, so it’s pretty difficult to come up with a single plan for everyone.

I’ve done many research or organizational projects for folks, and I’m always happy to do more. But there is one absolutely vital task you ought to complete BEFORE you seek outside help.

What is it?

Know what you want, as completely as possible.

Sounds simple? It isn’t. Let me give you an example. Let’s say you want to get in touch with ad agencies, to open up a new area of business for yourself. You come to me, and you say that, and I ask exactly how much you want to spend, because I could do that full time for a month, and not be done. Then I start asking questions, do you want to look nationally, or regionally? Do you want smaller or larger agencies? I’m happy to ask all these questions to help you define what you’re looking for, but hopefully you can see my point that what you want requires some refining and digging down to actually find it.

Perhaps a more specific example. You want to, say, be more organized. Organized in what? Your daily routine? Your invoicing? How you record? If it’s your daily routine, the only real way to do it is to tailor it to the facts of your life. If you’re like one of the moms in the examples above, it might be helpful to think of your work in terms of 15 or 30 minute periods. What can you get done in that amount of time? If you’re a single person, obviously you have a different dynamic. It’s more likely that you can work for longer periods of time, yet it’s important that you have time for your non-work life also.

The idea is that in order to know what you want and need, you have to break the problem down, to ask a lot of questions in order to specifically identify where the next steps are, and what the best steps are for you in your particular career.
So if you want to take those further steps in life and career, do some hard thinking first, and you’ll find yourself farther down the path than you might realize! It’s so much easier to take the steps you need to when you know exactly what those steps are!

The Memes are Lying to You

There is a common cultural trend nowadays, to ignore the ‘haters’ in life. I’ve seen a thousand colorful pictures with trite sayings explaining how only your dreams matter, how everyone who tells you no is trying to drag you down, and to not allow those people ‘power over you.’. Of course it’s very true that there are always people who are negative for no reason, who do harm and intend to do nothing less. But the ‘ignore the haters’ trend can very easily be taken too far.

In the voiceover industry, there have been tectonic shifts over the past 20 years or so. What was once an industry exclusively conducted in professional studios has now morphed into an army of at home talent who buy some equipment, hang some blankets, and record some stuff. There are those who regard this trend with somewhat of a jaundiced eye, seeing raving packs of lowballers and people who are diluting the market. Others may view things more charitably, seeing it as an opportunity to expand the market, and allow more flexibility in terms of how the work is done.

Where these two trends intersect is in the way that some voice talent ferociously defend how they do things. Whether it’s low rates, or artistic choices in audiobook prep, these people will fight to the death that their choices are just as valid as the anyone else’s and no one can deny them the right to do whatever they like.

But there’s a few points I think those folks are missing:

  1. It isn’t personal.

    No one is attacking you. Seriously. It may seem like people are lining up to take potshots at you, but I promise you, I have met hundreds of voice talent in my 5 years doing this, and the vast majority of them are really nice people. In most industries, the kind of advice and real world experience that you can draw upon FOR FREE would cost you a great deal of money. People want to help. What they are sharing are things that already work, because most of the folks who are sharing often in those groups are working professionals. No, you don’t have to robotically follow their advice, but it can really pay off to carefully consider their thoughts and experience, because this is about more than your choices, this is about your business in a whole. Do you really want to dismiss this, and lose out on the chance to reach your goals faster?

  1.   This is real world advice.

When you ignore or dismiss advice from working pros, you’re not ignoring words from people who are rich and famous and have no connection to the regular working stiff. Each and every one of those people have worked their way from beginner to pro by tenaciously pursuing excellence and craft, and learning every step of the journey. Yes, there is bad advice out there–vet your advice! If someone is well regarded, knowledgeable, and experienced, you can find out pretty quickly with a few questions and some quick searches. If someone is promising you the world when you do this or that thing, or if you pay them lots of money? Yeah, that you can ignore. But when someone who is living and working where you want to be with your career gives you advice? Step outside of yourself, quiet your ego, and listen.

  1. Ignore your ego.

As I’ve said above, there are plenty of people online and in the real world who are negative just for the sake of being so. But, the majority of opinion and action isn’t something to shrug off for ‘your way’. What experience and background do you have to substantiate your opinion? Where is your expertise? I’m not saying these things to dismiss you-again, as above, this isn’t personal. However, if you can look at the bigger picture, if you can step outside of yourself, and truly become humble and learn, you can find success much more quickly and thoroughly than you will driving yourself very quickly in the wrong direction.

  1. What ARE your goals?

Fundamentally, the higher end voice hirers DO have standards. There are specific things that you will need to approach those people, and it isn’t negotiable. Do you want to do voiceover as a sideline? A few extra dollars here and there? Then keep doing what you’re doing. Keep ignoring those ‘haters’. But if you want more, if you want success, then ignoring those who came before is going to get you nowhere. It’s not that you have to do the same thing, creativity and innovation are certainly both valid and valuable, but defending your views against all comers, accusing and finger pointing, and not accepting the validity of someone else’s ideas at any cost? You’re going to have a hard time creating that career.

  1. Beware of ripples.

We are a connected community. Although you may not see the voiceover hirers in the Facebook groups, there are some there. And more importantly, if you are known as a jerk in the community, people aren’t going to forget, and your reputation will suffer. Perhaps you don’t worry about what other voice talent might think of you. Well, that’s valid, except for one magic word. Referrals. I know quite a few talent who refer work to others, and who seek out people of particular voice niches. (Accents, bilingual talents, etc) who are reliable to use as names for their clients. And you never know who will hear or see something. Things on the internet don’t go away, and something you said weeks, months, or years ago, can easily come back to haunt you.
In conclusion, there is more. There is more than you, there is more than your opinion, more than the current state of your business, more than the obvious and immediate consequences for your actions. Thought, consideration, and reason can lead you away from some serious roadblocks you can create for yourself.

Intake Form Question

Hey guys! I’m working on an intake form for new clients, and I was looking for some opinions. What do you think of what I have below? Is it easy to understand and sensible? I’d love to hear any comments or suggestions on what I’ve written, or if you think I could add anything more to help clarify things for both parties involved. Please feel free to leave comments, or to email me at [email protected]

 

Hello! Thank you for your interest in scheduling a project with me. Below are a few questions I need you to answer for us to begin. Please deliver to me raw mono .wav files if possible.

 

  1. Project Length? Hours/minutes if possible, or word count if not.
  2. Your project is
    1. Editing
    2. Proofing
    3. Editing/Proofing
    4. Editing/Proofing/Mastering to ACX Specs
    5. Clerical Work
    6. Other
  1.  You need it by ________Date. Time Zone?
  2.  File delivery format?
  3. For clerical work or any other type of non editing/proofing work, please explain in detail everything you’re looking for for the project, the date you would like it turned around by, and if the project you have in mind is ongoing work.   

 

For audiobook editing/mastering/proofing:

 

I will edit through your book, noting pickups in either a) highlighted notes in the script or b) an excel spreadsheet with columns denoting the specific elements of the error. When removing breaths and mouth noise, I will remove the loudest and most bothersome, prioritizing noises in the silence. I won’t remove all mouth noise, or all breaths. Breaths will be removed for a) flow b) noise c) gasping. Mastering consists of manipulating the file until it reaches ACX specs. Please send me raw mono wav files.

 

For short form editing/proofing:

Please let me know clearly any file specs, file naming conventions, and breath/mouth noise removal needed for the particular project. Please also let me know what format to return the completed files in, and if it needs to be separated into smaller slides.

 

For proofing:

I will deliver notes either in a highlighted script, or in an excel spreadsheet with columns denoting the specific elements of the error. I will listen for script deviation, noises, or general mispronunciations and character voice mistakes. For character names or unusual genre names, I will listen for pronunciation consistency, and let you know of any changes. Please let me know if there are any other specific elements you would like me to keep an ear out for.

 

For Clerical Work:
If you don’t know exactly what you need, please call me and we can line up your specific needs and requirements for your project.

The Faffcon Community

I wrote this a while ago. By the time this posts, registration for Faff 9 will have already happened, but I wanted to share the love of my ‘tribe’ here on my blog. 

Every time Faffcon approaches, I can’t help but find myself thinking about my history with this unconference, and everything it has meant to me. Faffcon was the spark that started my business, the reason that I’m sitting here writing to you, and one of the catalysts that changed my life.

Six years ago, I was working in a grocery store chain in NC, living with my brother Eric Souer. To make a long story short, this was a store that put profits over people, and although I made okay money, I was never happy there. I’m not their ideal type of worker-physically fast and efficient-so it was not the best situation all around. Our Dad, Bob Souer came to visit, and he said, “Eric and Karen, you’re coming with me to Faffcon.”

I had no idea what this Faffcon thing was. And I remember feeling very uncertain about the whole situation, I was going to a place where I didn’t know anyone, had no idea what was going to happen, and Dad had just said that maybe people would hire me to do the sorts of things that I had always helped him with. (A little writing, a little editing, that kind of thing.)

My biggest memory from that first Faffcon (Faffcon 2 in Atlanta) was the kindness that people showed me. None of them knew who I was. (Some people had met Eric, but I’d never met any of them.) But all greeted me enthusiastically, and were interested in who I was and what I had to say. I remember going home from the event, on fire and excited to see where I could take this brainful of ideas that I had. Fast forward to the present day, and I am a different, much happier person, enjoying a reasonable amount of success.

But over the years, the thing that truly astonished me was the community that developed from the conference. Friendships were created, businesses grew one another, many people lifted one another up through challenges in both work and personal life. There are strong divisive, dividing elements in our society today, and it has been truly astonishing to see the kind of strong, communal vibe that has developed.

In 2012, after Faffcon 5, Lori Taylor created a Facebook group, Faffcon friends. This group has had a strong element in keeping the community together, and bringing folks together to tap group knowledge, share, or to ask questions. It gives people a place to talk to one another between events, and it’s been a pleasure to watch all the positive interaction. Lori eventually turned the administrator role in the group over to me, and it’s been an interesting job, to say the least!

I decided early on to limit the group to people that have already attended a Faffcon. The reason for that is the intensely personal stuff that is often shared in the group-health struggles, life issues, and the like. I wanted anyone in the group to understand the nature of a Faffcon, the lowering of barriers, to keep it unlike other groups, to folks that “get it”.

One of the phrases often used at Faffcon is ‘a rising tide lifts all boats’. The community is proof of that, and it has been a valuable experience to get to watch it grow over the last five years, and change with the addition of new members with new ideas. My hope for the future is that it can continue to be a place where the good of the group is a big part of what goes on. Through Amy and Lauren, Connie and Pam and everyone who’s ever attended, we have created something unique, in terms of the community, and that it should be nurtured and taken care of, even 2 years from now when the event is no longer happening. Our industry doesn’t have water coolers or company picnics, so what we have is something to hold on to. May it always endure, and continue to spread and bring in new people.

APAC Write Up

Hey guys! So I didn’t get to make it to APAC this year unfortunately, but I thought I’d take a moment and publish the write-up I created last year when the conference was in Chicago that unfortunately never made it to the blog. Hope you enjoy!

So for those who know me, I’m sometimes called the Herald of Faffcon. But 2016 was the first year I ventured outside of my usual bailiwick and attended APAC. I do a lot of work editing audiobooks, and I knew that it would be a great opportunity to meet and connect with more people in the upper echelons of that industry. It didn’t hurt, of course that this year’s convention was in my native city, Chicago. I have plenty of friends and family there, so I was able to bundle a family visit in with my trip. My friend and narrator, Jen Reilly was kind enough to let me stay with her.

Now, for those who know Faffcon, it’s a small, and fairly intimate conference. We’re pretty casual-professional, but casual-and enjoy ourselves as well as learning and growing with one another. There is plenty to learn at APAC, but it is a far more formal and serious conference. The convention was held at the McCormick Place, an utterly enormous convention center in the city. There were a few hundred attendees, everything from publishers to narrators and audiobook bloggers. I’ll freely admit to feeling rather overwhelmed, but I’m glad that the people I do know were kind enough to introduce me around. It was very nice to meet quite a few people I only knew online face to face.

Most of the class content didn’t apply to me, but there were some interesting tidbits. Hearing from “famous people” was a very different experience. I respect the history and experience of the big name narrators and it was interesting to hear their input and more about where they all came from. Where the value really was for me though, was the hallways. Even during most sessions, there were a good number of people walking around and talking, and I was able to shake hands and have conversations with quite a few people. (I know I keep saying the very generic ‘people’, but there were so many that it’s difficult to mention specific names without leaving a lot of folks out!) When I go again, I know I’ll spend more time roaming the halls and looking for good conversation.

Visiting some of Chicago’s many fine places to eat was enjoyable, and although they were deafeningly loud, the tasty food and drinks were a great part of the visit. (Although I’m a vegetarian, I really wanted to try a Chicago style hot dog-and I’ve heard they have vegan ones! Next time for sure!) It was nice to go from the conference center environment to a more relaxed one, where people could circulate and chat.

APAC was my first ‘normal’ conference, and I’m really glad that I went. It was a whirlwind of handshakes, booze, and plenty of content, and I’m looking forward to next year, now that I know what to expect! I learned a great deal about another segment of our industry and a lot about how regular conferences operate. Major kudos to the organizers and creators of the conference, your hard work and dedication created a great experience. 

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